Nudge Healthcare's 'CashTalk' MAU Surges 109% YoY

## Cashwalk's Cashtalk Opens New Horizons for Social Health Communities Nudge Healthcare's flagship health management app 'Cashwalk' ambitiously launched its messenger and community service 'Cashtalk,' which has recorded remarkable growth, signaling its successful expansion into a social health community platform. According to Nudge Healthcare, as of September 2025, Cashtalk's Monthly Active Users (MAU) surged by an astounding 109% year-over-year, and its Daily Active Users (DAU) also showed a robust increase of approximately 42%, proving strong user engagement. Cashtalk is establishing itself as a powerful platform where users go beyond simply achieving walking goals, communicating and networking based on shared interests, and sharing healthy habits. Users can form friendships within the Cashwalk app, enjoy exchanging 'Lucky Cash' worth up to 10,000 Cash, and motivate each other through regular message exchanges, embarking on their health journey together. This offers a truly interactive health management experience, moving beyond a simple reward-based app. The convenience of adding friends and networking is also a key success factor for Cashtalk. Through KakaoTalk integration, existing Cashwalk friends can be easily added as Cashtalk friends. When connecting SNS accounts, users can receive recommendations for new Cashtalk users beyond their real-life acquaintances, effortlessly expanding their network. This accessibility helps users form broader communities and engage in active interactions. Nudge Healthcare views the activation of Cashtalk not merely as an increase in user numbers, but as a core growth engine for the entire Cashwalk platform. Indeed, active community communication through Cashtalk dramatically boosts walking participation rates and in-app dwelling time, playing a crucial role in building a virtuous cycle ecosystem for the entire Cashwalk platform. Recently, official channels for Cashwalk's internal services have been introduced to Cashtalk, allowing users to access health-related information more quickly and conveniently. Song Seung-geun, CEO of Nudge Healthcare, emphasized, "Cashtalk has organically combined health management and communication, firmly establishing itself as a powerful network space where users can support and motivate each other." CEO Song further revealed his ambition, stating, "Going forward, Cashwalk will evolve beyond a mere reward-based app into a true social health community platform where users joyfully participate and manage their health together," indicating a continued commitment to user-centric health management innovation through Cashtalk. Cashtalk is setting the standard for future health management apps by offering a new dimension of healthcare experience through the synergy of health and social features.