New Select: Q2 Growth Jumps 53%, H1 Sales Hit ₩18.2 Billion

## Newselect Surpasses 18.2 Billion KRW in Sales in H1 2025! Targets Global Beauty Market with Explosive Growth Beauty company Newselect is drawing industry attention by achieving a remarkable 18.2 billion KRW in sales in the first half of 2025. The leading brands were Shard (9.27 billion KRW) and Trikonix (7.68 billion KRW), with its own brand Newselect contributing 1.28 billion KRW. Notably, Q2 performance surged by 53% compared to Q1, proving accelerated growth. The drivers of this growth were strengthened direct-to-consumer (DTC) marketing and the successful strategy of expanding major distribution channels like Olive Young and Coupang, along with the launch of new brands 'Ringtap' and 'EIOM'. Global market expansion is also being comprehensively extended. The EIOM brand began marketing in the North American market in August and plans to enter TikTok Shop in the US. For the Taiwanese and Hong Kong markets, the goal is to open its own online store through Shopee in Q3. Its performance in the Japanese market is particularly notable. During the Qoo10 Megapo event, sales skyrocketed by an astonishing 563% compared to July, making a significant impact on the local market. Key products such as Shard's eye bag patch, EIOM's trouble mask patch, and Gonran's peach-scented perfume gained immense popularity. By brand, Shard's Qoo10 sales grew by 111% in August compared to July. EIOM, in particular, saw explosive popularity driven by influencer 'Memeron's videos (over 640k views on Instagram Reels, 630k on YouTube Shorts, and 250k on TikTok), achieving an astonishing 2328% increase in August sales compared to July. Newselect continued its Qoo10 Megawari event for the Shard, EIOM, and Gonran brands on August 31st. EIOM plans to deepen its penetration into the Japanese market with entry into Amazon Japan in September and Qoo10 Megadebut in October. In the second half of the year, Newselect plans to introduce a new premium slow-aging skincare brand called 'MOEOPE', conceptualized around 'restoring the skin's inherent strength against the flow of time'. CEO Yuk Dong-min stated that, based on solid customer trust and brand growth potential, the company will pursue even more robust growth in the second half through the enhancement of existing brands and the nurturing of the new brand 'MOEOPE'. Newselect aims to achieve approximately 30 billion KRW in sales in the second half and a total of 50 billion KRW annually, accelerating its leap towards becoming a global beauty company.