Naver Expands Personalized Delivery Options, Including Same-Day and Scheduled

Naver has officially launched its logistics service innovation by rebranding its existing 'Naver Arrival Guarantee' service as 'Naver Delivery (N Delivery)'. 'Naver Delivery', set to be officially released in March, will provide customers with a faster and more accurate delivery experience, aligning with their diverse needs. The new 'Naver Delivery' service offers customized options tailored to customers' lifestyles, including ▲Same-Day Delivery ▲Next-Day Delivery ▲Sunday Delivery ▲Preferred Date Delivery. Notably, 'Same-Day Delivery' guarantees delivery on the same day if ordered by 11 AM, and 'Sunday Delivery' allows customers to receive items ordered on Saturday by Sunday, maximizing customer convenience. Lee Joo-mi, Naver N Delivery Business Leader, emphasized, "We will provide users with a faster and more accurate delivery experience tailored to their needs," adding, "Sellers will also be able to seize new opportunities for business growth through Naver's strengthened logistics competitiveness." Through this renewal, Naver plans to reduce the average delivery time by up to 2 hours by the end of the year and further increase the accuracy of arrival date predictions, currently at 97%, to enhance customer satisfaction. Particularly noteworthy are the exceptional benefits offered to Naver Plus membership members. They can enjoy not only free shipping for purchases over 10,000 won but also free return and exchange services. All these costs are directly supported by Naver to sellers, creating a win-win structure that minimizes the burden on sellers while maximizing customer benefits. The existing 'Naver Arrival Guarantee' service has proven its growth potential with a more than 700% surge in the number of handled products within two years of its introduction. Sales generated by Brand Stores utilizing this service have also risen by 167% over two years, making a substantial contribution to seller business growth. Naver is not stopping there; it has also announced the introduction of 'Now Delivery' service this year, aiming for dawn delivery and delivery within 1 hour. Furthermore, through close synergy with its AI-based shopping app 'Naver Plus Store', Naver plans to continuously innovate user experience and present the future of shopping. Naver's latest delivery service enhancement is interpreted as a strategic move to secure a strong competitive advantage in the e-commerce market and provide new value to both users and sellers.