Nanum Vitamin Wins Grand Prize at Social Venture Innovation Competition

## New Hope for Children's Meal Service, Nanum Vitamin's 'Naviyam', Wins Grand Prize at Social Venture Competition! The problem of children at risk of malnutrition, particularly the blind spots in meal services, has long been a deep-seated challenge in our society. This is because existing meal cards had limitations, often leading children to processed foods at convenience stores or making them hesitate at restaurants. From this awareness of the problem, a company has emerged, offering a heartwarming solution with innovative AI technology and platform solutions. That is 'Naviyam,' a children's meal welfare platform operated by Nanum Vitamin. Naviyam recently won the Grand Prize in the Start-up division of the '9th Social Venture Innovation Competition' hosted by Seongdong-gu, officially recognizing its innovation and social value, and clearly stood out among 123 participating companies nationwide. Naviyam converts corporate social contribution sponsorships and individual donations into online meal vouchers. This allows children, along with their existing meal cards, to freely choose and enjoy their desired menus at over 60,000 affiliated restaurants in the region. This goes beyond simply providing healthy and balanced meals for children; it creates an environment where they can eat confidently at restaurants without feeling self-conscious. At the same time, it drives a win-win structure that generates new revenue for small business owners. Naviyam's achievements in just two years since its launch are remarkable. It has built a network of over 60,000 affiliated stores nationwide, exceeding 1 billion won in cumulative transaction volume, and connected over 200,000 meals to more than 30,000 children. Starting this year, it is further expanding its service by launching a mobile payment linkage service for children's meal cards in Wonju City, Gangwon Province, and Incheon Metropolitan City. Naviyam's strengths extend beyond simply providing meals. It delicately matches donors and beneficiaries 1:1 using AI technology and provides customized nutritional recommendations based on children's health data. Furthermore, all usage details of support funds are automatically converted into data, allowing local governments, corporations, and sponsors to transparently verify them through a real-time dashboard, thereby increasing trust. This transparency also has a positive impact on promoting donations. Kim Ha-yeon, CEO of Nanum Vitamin, emphasized that this award is the culmination of efforts to solve social problems through technology. CEO Kim stated, "Our goal is to create a world where children can comfortably enjoy a healthy meal with their friends," and revealed a strong ambition to "actively utilize AI and innovative technologies in the future to resolve welfare blind spots and lead the digital transformation of social welfare." Naviyam goes beyond being a simple meal service platform; it supports children's healthy growth and happiness, blowing a warm and positive wind of change into our society. We look forward to a better future created by the convergence of technology and warm hearts.