Nanum Vitamin CEO Kim Hayeon Named to 'MB100' for AI Welfare Innovation

Nanum Vitamin CEO Kim Ha-yeon garnered global attention by being selected for 'Meaningful Business 100 (MB100)'. MB100, judged by experts from global corporations and institutions such as Google, Mastercard, and Unilever, is a prestigious program that selects 100 leaders worldwide who contribute to solving social problems through strict criteria including innovation, equity, leadership, and scalability. CEO Kim was recognized for fundamentally improving the welfare delivery system using AI technology. Nanum Vitamin is integrating AI and advanced technology into the social welfare sector, transforming the existing organization-centric support model into a data-driven, personalized care system, thereby shifting the welfare paradigm. At the core of this innovation is its key service, 'Nabiyam'. Nabiyam centrally manages welfare budgets from local governments and businesses as mobile meal vouchers, automating all processes including usage, settlement, and feedback in real-time. Through this, it is evaluated to have significantly streamlined welfare administrative procedures, effectively reduced omissions and redundancies in support, and maximized the efficiency of welfare resources. Nanum Vitamin doesn't stop there; it has built a system that uses AI to analyze vast amounts of data from welfare sites, accurately predicting individual needs. Furthermore, it supports personalized health management, such as providing optimized nutritional reports to individuals by analyzing health information and eating habits through its AI nutritionist platform. CEO Kim Ha-yeon emphasized, "Welfare is the foundation of dignity, not a mere act of charity, and technology is a tool to protect that dignity," and expressed her aspiration to "create a care ecosystem where more regions and generations are connected through AI-based welfare innovation." Currently, Nanum Vitamin has secured over 60,000 affiliated merchants nationwide and more than 30,000 users, with cumulative mobile meal voucher issuances exceeding 150,000. It has partnered with major domestic corporations such as SK, LG HelloVision, POSCO, Hanwha, and Woowa Brothers, and is actively pursuing welfare projects with various local governments including Incheon Metropolitan City, Wonju City, Seoul Gangseo-gu, and Yeongdeungpo-gu, thereby expanding its influence. Tom Lytton-Dickie, CEO of Meaningful Business, highly praised, "CEO Kim's leadership clearly demonstrates that the combination of profit pursuit and social objective achievement can be a powerful solution to social problems," and expressed anticipation for Nanum Vitamin's innovative model.