Nanum Vitamin CEO Kim Ha-yeon Named to Forbes '30 Under 30 Asia'

NaNum Vitamin CEO Kim Ha-yeon Selected for Forbes '30 Under 30 Asia'... Leading Social Change Through Digital Donation Innovation Kim Ha-yeon, CEO of the social venture NaNum Vitamin, achieved the remarkable feat of being named in Forbes magazine's '30 Under 30 Asia' list for 2025. Notably, CEO Kim was the only Korean selected this year in the prestigious 'Social Impact' category, which highlights individuals who have contributed to solving social problems, adding further significance to her achievement. Celebrating its 10th anniversary this year, the Forbes Asia 30 Under 30 list is a highly prestigious award that uncovers young innovators in the Asia-Pacific region. After more than 4,000 nominations and rigorous evaluations by experts, a final 300 individuals were selected, and CEO Kim was recognized as a leader who addresses various social issues such as welfare, education, and environment through technology and innovation. NaNum Vitamin, led by CEO Kim Ha-yeon, embraces 'technology-based welfare innovation' as its core value. A representative achievement is its digital donation platform, 'Nabiyam'. Nabiyam has significantly contributed to resolving welfare blind spots by establishing a unique 'CareTech OS' that connects the entire process of donation, beneficiary support, and logistics with data. Thanks to this platform, beneficiaries can directly select desired menus and stores through the app, receiving customized assistance at the moment of need. Simultaneously, donors can transparently check the real-time usage of their donations, which builds greater trust. Currently, Nabiyam has partnered with over 60,000 affiliated stores nationwide and has facilitated cumulative donations worth 600 million won, being recognized as a model example of a digital welfare solution. CEO Kim's social contribution activities are not merely recent endeavors. Majoring in Business and Information Culture Studies at Seoul National University's College of Liberal Studies, she has been dedicated to solving educational disparity and welfare blind spot issues since her student days, through activities such as educational volunteering for vulnerable youth, YouTube content creation, and community-linked campaigns. As a result of these efforts, she has consecutively received awards such as the Presidential Award, Korea Talent Award, and the Deputy Prime Minister and Minister of Education Award, and in 2024, she was also selected as one of the Sisa Journal's 100 Next-Generation Leaders, gaining early recognition for her capabilities as a young leader. Forbes highly praised CEO Kim as a "next-generation impact leader who spearheads the digital transformation of donation and welfare, solving social problems through technology." CEO Kim humbly described this selection as "the result of two years achieved together with NaNum Vitamin" and expressed her aspiration to "build a more delicate and effective resource distribution infrastructure through digital transformation, thereby creating a tightly woven welfare environment." CEO Kim Ha-yeon's selection for Forbes 30 Under 30 is not merely a personal honor, but will serve as an important opportunity to announce to the world the role and potential of social ventures in creating a warmer society through technology.