MyFair Achieves 3,500 Overseas Exhibition Booth Bookings

MyFair emerges as a new powerhouse in the overseas exhibition solution market, recording unprecedented growth. MyFair, a specialized company providing solutions for overseas exhibition booth participation, is gaining attention for its unparalleled achievements in the industry. Having surpassed 3,500 cumulative booth bookings, MyFair has achieved an overwhelming figure that is 1.4 times the number of companies participating in government-supported annual overseas exhibition group pavilions. Particularly, the fact that approximately 70% of MyFair's client companies participate in overseas exhibitions independently without government support demonstrates the service's self-reliant value and strong foothold in the market. Since its establishment in 2018, MyFair has simplified the complex process for companies participating in overseas exhibitions through its web-based solution. The company truly proved its worth as demand for overseas exhibition participation surged explosively after the pandemic. Indeed, the actual number of booth bookings recorded an astonishing average annual growth rate of 115% since the pandemic, successfully leading market changes. This growth trend is also clearly evident in the number of companies using the service and the number of members. The cumulative number of domestic companies that successfully participated in overseas exhibitions through MyFair reached 1,955, and the number of service-using companies has consistently increased by an average of 116% annually. Furthermore, the total number of members exceeded 17,000, also showing a high average annual growth rate of 59%. Kim Hyun-hwa, CEO of MyFair, emphasized, "Our core goal is to support domestic export companies to achieve tangible results in overseas exhibitions, beyond mere participation." He added, "We will continuously invest in solution development and service improvement to efficiently handle complex administrative tasks related to overseas exhibitions and enable companies to focus on essential performance activities such as buyer discovery and order generation," expressing his ambition to be a reliable partner for strengthening the global competitiveness of domestic companies. MyFair's actions are expected to inject new vitality into domestic companies' expansion into overseas markets.