MarkVision Expands IP Protection Services with Tokyo Office Opening

MarkVision, an AI-based intellectual property (IP) service innovation company, has opened a new chapter by establishing a local office in Tokyo to target the Japanese market. The company plans to quickly respond to the rapidly growing demand for IP protection in Japan by appointing Takeshi Suzuki, a veteran with 17 years in the industry, as the head of Japan operations. Japan, a global powerhouse in consumer goods and cultural content, boasts soft power in areas such as animation, manga, and games, but at the same time faces the shadow of serious counterfeit product distribution and the spread of illegal content. According to reports from the Japan Patent Office (JPO) and the Content Overseas Distribution Association (CODA), the total damage suffered by Japanese companies worldwide due to IP infringement in 2020 amounted to a staggering approximately 3.2 trillion yen (approximately 30.1 trillion Korean Won). Particularly, immense losses of approximately 1.5 trillion yen in the consumer goods sector, such as automotive parts, and approximately 2.202 trillion yen in the cultural content sector, clearly demonstrate the urgency of IP protection. MarkVision's Japan office, located in Shibuya, will operate under the leadership of Takeshi Suzuki, the general manager. After graduating from Tokyo University of Foreign Studies in 2003, he accumulated extensive experience in intellectual property and brand protection. Before joining MarkVision, he served as the Japan Representative and Senior Sales Director for the Asia Pacific region at OpSec, an IP protection specialist company, demonstrating excellent leadership. MarkVision plans to provide comprehensive IP services in the Japanese market, including combating counterfeit goods and unauthorized sales, content protection, and copyright and trademark management. In particular, the company aims to differentiate itself through a strategy of actively supporting clients' online sales growth by fostering close collaboration with sales and marketing departments, in addition to the expertise of existing IP-related departments. Lee In-seop, CEO of MarkVision, stated his ambition, saying, "While the brand protection market in Japan is still in its early stages compared to Europe or the United States, the demand to protect brands from counterfeit products and unauthorized sales is rapidly spreading." He added, "MarkVision's innovative solutions, spearheaded by MarkAI, will significantly contribute to the development of Japan's IP service market." MarkVision's entry into the Japanese market, having recently demonstrated robust growth by securing approximately 70 billion Korean Won in Series B investment from global investors, is expected to inject new vitality into the global IP protection industry.