Marketbom Enhances Integrated Order Management with Chat Orders

# MarketBom Launches Chat Order/Delivery Function, Signaling Resolution of Food Material Distribution Inefficiencies and Innovation To address chronic inefficiencies in the food material distribution market, 'MarketBom,' a food material distribution management platform operated by enterprise food tech company Marketboro, has launched an innovative 'chat order/delivery' function. This is a proactive measure to resolve persistent issues arising from the reality that many foodservice businesses and franchise affiliates (approximately 32%) still rely on external messengers like KakaoTalk or text messages for ordering. Until now, ordering methods via external messengers have caused numerous inconveniences. Not only was there the hassle of individually confirming orders for each client, but the process of manually transferring and inputting order details into the MarketBom program led to significant time consumption and a high possibility of errors. A more serious problem was that information was tied to the personal messengers of individual order managers, making it difficult for franchise headquarters or distributors to centrally manage overall order statuses. Furthermore, it was virtually impossible to verify or track incorrect orders when they occurred. This consequently led to reduced business continuity and a lack of management transparency. MarketBom's new chat order/delivery function eradicates these problems and presents a new paradigm for food material distribution management. Now, customers can place orders directly via chat within the MarketBom platform, enabling smooth operations without work disruptions, even in situations like an employee's resignation or leave of absence. Specifically, franchise headquarters or distributors can now monitor and track all chat order/delivery situations in real-time through 'observer mode,' maximizing management efficiency and transparency. MarketBom doesn't stop here but envisions the future. It plans to standardize unstructured colloquial order data received via chat, such as 'one sack of rice' or '5 boxes of udon noodles,' and based on this, it aims to enhance its services in the long term, with AI directly processing orders. This will be a crucial first step towards the complete automation of food material distribution. Ease of use has also not been overlooked. The chat service can be easily delivered as a link via KakaoTalk or text message and is designed to be conveniently used like an app by adding a shortcut icon to the smartphone home screen. Park Ji-hwan, MarketBom's business leader, emphasized, “The chat ordering service, developed by listening to the voices from the field, is an innovative solution that helps restaurant owners maintain their existing ordering methods almost entirely while allowing headquarters and distributors to enjoy optimal management efficiency,” indicating that MarketBom will resolve inefficiencies in the food material distribution market and drive continuous innovation.