Luxury Platform Trenbe Turns First Profit, Accelerates Global & Used Business Expansion

Global luxury platform Trenbe achieved a historic milestone in March, breaking even (BEP) for the first time since its founding and marking a turn to profitability. Trenbe's accomplishment, which saw it reach a successful inflection point with an operating profit of 20 million won in March 2025, is analyzed as the culmination of three key strategies: business structure reorganization, business model expansion, and global market entry. Trenbe's financial performance showed clear improvement starting from the fourth quarter of 2024. The operating loss, which was -680 million won in Q1 2024, significantly narrowed to -150 million won in Q4. Subsequently, in February 2025, an operating profit of 60 million won was recorded, laying the foundation for profitability, ultimately achieving a final surplus in March. An innovative business model underpins this growth. First, through its 'Shuffle' service, Trenbe successfully established a virtuous cycle between new and pre-owned luxury goods. Customers purchased new luxury items with the proceeds from selling pre-owned goods, driving transaction 활성화 (activation/engagement). Second, by utilizing Korea's largest authenticity appraisal center and proprietary AI technology, Trenbe provides accurate appraisal values in just 3 seconds, significantly boosting trust, a persistent issue in the pre-owned luxury market. Third, global market entry through 'Trenbe.net' has become a strong growth driver, surpassing 1 billion won in overseas transaction volume within just three months of service launch. Indeed, the gross profit in the global and pre-owned service sectors surged by over 42% from October 2024 to March 2025. Building on this BEP achievement, Trenbe plans to continue its trend of profitability improvement. It has confirmed a roadmap for a "Year of Profitability," aiming for an annual operating profit of 2 billion won in 2025, with a strategy to simultaneously achieve service growth and profit expansion by focusing on internal strengthening rather than industry competition. Park Kyung-hoon, CEO of Trenbe, stated his ambition, saying, "This is the result of our focused efforts bearing fruit," and pledged to continue introducing innovative services while providing a convenient and safe luxury trading environment for both customers and partners.