Lofflelat, Everland & Incheon Airport Live Congestion Service

LoFlat's 'Footprint Lab' has returned with an even smarter look. This innovative update, providing real-time congestion information for major multi-use facilities in Seoul and the metropolitan area, is expected to make our daily lives more convenient. The existing 'Footprint Lab' has publicly provided free statistics on floating populations and visit trends for specific commercial districts or brand stores, based on LoFlat's sophisticated location data, helping users grasp the flow of commercial areas at a glance. The core of this update is the 'real-time congestion' feature. Now, you can check the current congestion status of frequently visited hot spots in Seoul and the metropolitan area, such as Incheon Airport departure halls, major Seoul subway stations, Everland, and The Hyundai Seoul, in real-time on the website. This feature is operating as a pilot in beta version, helping users intuitively understand the degree of crowding. The congestion information is updated hourly on the dot, based on visit data from the previous hour, and is provided along with 'average visit trends' calculated from data on the same day of the week over the past 1-4 weeks. Thanks to this, users can accurately understand the hourly congestion trends or floating population flow of a specific location, enabling them to lead a smarter life by adjusting departure times to avoid busy periods or planning more relaxed travel. Now, you can enjoy your time without unnecessary waiting! This is good news not only for individual users but also for venue operators. A LoFlat official emphasized that congestion data can also be used as fundamental information for optimizing venue operations. Operators of commercial facilities or event venues can maximize operational efficiency by using congestion data to optimize hourly staffing and establish on-site response strategies. For example, it becomes possible to utilize the data in various ways, such as deploying more staff during specific hours or adjusting marketing promotions. A LoFlat official stated that they would further expand the supply and scope of real-time data utilization in the future. Based on its nationwide location infrastructure, LoFlat has contributed to business environment analysis, commercial district analysis, and site selection in various fields such as retail, real estate, and logistics. The evolution of this 'Footprint Lab' makes us anticipate LoFlat's future, which will enrich both our daily lives and business environments.