Limpid Launches 'Dr. Trusty' Personalized Pet Healthcare

Hope for companion animal chronic diseases! Limpid successfully launches freeze-dried prescription feed ‘Dr. Trusty’ Bio pet food startup Limpid successfully held a launch seminar for its innovative freeze-dried prescription feed brand ‘Dr. Trusty’ on April 13th at the Kyowon Tour Lecture Hall in Jongno-gu, Seoul. The event, held under the theme of ‘Disease Prevention and Nutritional Solutions,’ deeply covered customized prescription diet formulas for companion animals suffering from chronic diseases such as diabetes, pancreatitis, and dietary allergies, receiving a great response from attendees. **Reclaiming the bond lost to illness: ‘Recovered Relationship’** In particular, Dr. Trusty focused its brand philosophy on restoring the bond between companion animals who have lost their appetite and are struggling due to illness, and their guardians, under the warm slogan ‘Recovered Relationship.’ While mealtimes are a happy period of interaction when companion animals are healthy, loss of appetite due to illness can be a major source of stress for both parties. To solve this problem, Dr. Trusty helps companion animals enjoy their meals again and restore happy relationships with their guardians through its highly palatable freeze-dried prescription feed. **Customized Solutions Presented by Veterinary Nutrition Experts** At the seminar, experts in the field of veterinary nutrition in Korea directly introduced Dr. Trusty's differentiated nutritional design. Veterinarian Son Kkot-no-eul, the first presenter, emphasized that the core of managing companion animal diabetes lies in ‘continuous blood sugar control.’ She explained that Dr. Trusty has implemented a sophisticated nutritional design that goes beyond simply restricting sugar, minimizing blood sugar spikes through increased soluble dietary fiber and precise adjustment of carbohydrate ratios. A key feature is that it captures both taste and nutrition through freeze-drying technology. Following her, veterinarian Han Se-jin, who presented on pancreatitis, cited ‘fat content control and appropriate protein supply’ as the most important factors in managing pancreatitis in dogs and cats. She emphasized that a low-fat diet is essential for dogs, whose fat intake can stimulate the pancreas, and that fat restriction is also necessary for cats. Based on the latest veterinary nutrition research, Dr. Trusty developed low-fat and moderate-protein prescription diets, focusing on improving digestibility and maintaining nutritional balance. Finally, veterinarian Kim Chang-tae pointed out that dietary allergy management should go beyond simply avoiding specific proteins, considering cross-reactions between ingredients and even the history of protein exposure. Dr. Trusty uses ‘single proteins (Limited Ingredient Diet, LID)’ such as horse meat that companion animals have not previously encountered, and minimizes the possibility of allergic reactions through freeze-drying technology, thereby ensuring both palatability and safety. **Setting New Standards for Companion Animal Nutrition Management Through Continuous Research and Trust** Limpid CEO Kim Hee-soo introduced, “Dr. Trusty is a premium prescription brand that goes beyond simple disease management to help companion animals lead healthy and happy lives.” He expressed his ambition to continue raising brand reliability and setting new standards for companion animal nutrition management through ceaseless research and development and professional academic seminars. An attendee at the seminar shared, “Through the veterinarians’ expert lectures, I was able to get practical answers to issues I had been concerned about.” They added, “I gained hope that I could once again reclaim happy moments with my companion animal, for whom mealtimes had been difficult due to illness.” Meanwhile, Limpid Co., Ltd. has been selected as a Guro 13th-term company for IBK Industrial Bank's innovative startup incubation platform ‘IBK ChangGong (創工)’ and is receiving support from accelerator CNT Tech.