Laundry Commando Laundromat Sees 200% Rapid Growth in 3 Months

## Leading the Innovation in Laundry: SeTakTeukGongDae Sweeps the Contactless Laundry Market with 'Seteuk Laundry Room' SeTakTeukGongDae, a leader in contactless laundry services, is attracting significant market attention as its large-capacity everyday laundry service, ‘Seteuk Laundry Room,’ launched last June, achieved a remarkable 200% cumulative growth rate in just three months. This consistent growth, averaging 80% per month, is an achievement made possible by SeTakTeukGongDae's unique know-how accumulated over 10 years in the contactless laundry market. ‘Seteuk Laundry Room’ has completely resolved the hassle customers faced of having to carry heavy laundry themselves to a coin laundry. With just one click on the app, it provides a one-stop solution from same-day pickup to washing, drying, and delivery. Combined with reasonable prices comparable to coin laundries, it is offering true 'laundry liberation' to busy office workers, dual-income couples, and single-person households. SeTakTeukGongDae's quick introduction of customized options, such as folded delivery, separate washing for underwear, and natural detergent options, by listening to customer feedback, is also a key success factor. Thanks to these efforts, ‘Seteuk Laundry Room’ has recorded a re-use rate of 55%, proving customer satisfaction. In particular, a strong loyal customer base, exemplified by the ‘Seteuk Pass,’ is analyzed as a core driver of growth. The Seteuk Pass, which offers ongoing discounts, premium care, and loyalty point benefits upon monthly subscription, is used by 43% of all ordering customers. Its monthly re-subscription rate of 82% demonstrates the establishment of a robust customer lock-in structure. Namgoong Jina, CEO of SeTakTeukGongDae, conveyed the genuine intention behind the service's launch, stating, "I wanted office workers to be able to fully rest on weekends without worrying about heavy laundry." She also expressed her ambition, "Based on the know-how accumulated over 10 years, we will constantly innovate so that customers can completely 'clock out' from laundry." SeTakTeukGongDae, which celebrates its 10th anniversary this year since its debut in 2015, is contributing to improving our quality of life through various daily life-oriented services such as laundromats, laundry rooms, and premium care. The success of 'Seteuk Laundry Room' suggests that SeTakTeukGongDae will continue to open new horizons in the contactless laundry market.