Kurly to Host Massive Offline Beauty Festival 'Kurly Beauty Festa 2025'

## Kurly Beauty Festa 2025: A Five-Sense Satisfying Journey to Discover Beauty Kurly's offline beauty festival, 'Kurly Beauty Festa 2025', has made a splendid debut, beginning to infuse Seoul's Dongdaemun Design Plaza (DDP) with beauty. Following last year's success, this event, held for the second time this year, will feature 60 carefully selected beauty brands by Kurly and illuminate the DDP Art Hall for four days, from October 30th to November 2nd. Viewing will be divided into two sessions: 10 AM to 2 PM, and 3 PM to 7 PM. Under the captivating slogan, 'The Moment You Recognize Beauty,' Kurly has unveiled five unique 'garden' concept exhibition spaces, allowing visitors to move beyond simple viewing to experience the deep values of brands and try out products with all five senses. Each garden fully embodies the characteristics of the brands: * **Serenity Garden** features brands like Kundal and Yadah, known for their gentle, natural ingredients, offering tranquility and inviting exploration of inner beauty. * **Radiance Garden** is designed as a space where color makeup brands like NARS and Portre shine brilliantly and express individuality. * **Vitality Garden** showcases functional brands like AESTURA and La Roche-Posay, proposing innovative solutions to revitalize skin. * **Heritage Garden** features brands with unique histories and stories, such as Kérastase, showcasing timeless value. * The final **Senses Garden** is filled with unique experiences that awaken visitors' senses, opening new horizons in beauty. On-site events are also an unmissable delight. From dazzling makeup shows by NARS professional artists, to professional scalp diagnoses and hair styling classes by Kérastase, special experiences await at each brand booth. SkinCeuticals offers personalized facial wrinkle consultations, sharing secrets for youthful skin, while the Kent booth provides a unique and small joy with its one-of-a-kind toothbrush engraving service. Kim Go-eun, Head of Kurly's Brand Marketing Group, emphasized the significance of this festival, stating, "We hope each visitor discovers their own beauty through Kurly's carefully curated beauty selection, and fully enjoys the diverse events and classes held at the brand booths." Kurly Beauty Festa 2025 will be a special opportunity that goes beyond simple product purchases, allowing visitors to gain new inspiration about beauty and create their own beauty stories. We invite you to join this beautiful journey unfolding at DDP.