Krafton Posts Record Performance

KRAFTON, Powered by AI, Breaks All-Time Performance Records in 2024… Declares Expansion of Future Gaming Territory KRAFTON achieved unprecedented performance in 2024, shaking up the global game market landscape. According to what was disclosed at the corporate briefing on the 11th, KRAFTON recorded astonishing figures: 2.7098 trillion won in sales and 1.1825 trillion won in operating profit. This demonstrates a remarkable growth rate of 41.8% in sales and 54.0% in operating profit compared to the previous year, clearly proving the company's financial robustness. At the core of this exponential growth was the unyielding flagship IP, 'PUBG: BATTLEGROUNDS'. The strategy of making the PC and console versions of the service free-to-play garnered an explosive response, surpassing 890,000 peak concurrent users, while the mobile sector also sustained its global popularity, spearheaded by the Indian market, driving growth. The 'PUBG' IP has established itself as a cultural phenomenon beyond just a game, once again proving its role as KRAFTON's core growth engine. KRAFTON does not stop here; it has set ambitious goals: achieving 7 trillion won in company-wide sales and doubling its corporate value within the next five years. To this end, while continuing to expand content and services based on the 'PUBG' IP, the company has put 'AI technology innovation' at the forefront as a key driver for future growth. Partnering with NVIDIA and OpenAI, KRAFTON plans to integrate advanced AI technologies like CPC (Co-Playable Character) into game development, offering users a new, unparalleled gaming experience. CEO Kim Chang-han expressed strong determination, stating, "We will grow into a company that creates future gaming experiences with AI technology and expands the global entertainment ecosystem." In particular, KRAFTON, which has established a strong foothold in the Indian market through BGMI (BATTLEGROUNDS MOBILE INDIA), plans to further expand its influence in this massive market by launching major new content and strengthening localized strategies. Building on its record-breaking performance in 2024, KRAFTON has clearly articulated its vision to leap forward as a leader in the global game and entertainment market, powered by AI technology. KRAFTON's next steps, as it opens up the future beyond the present with 'PUBG', are highly anticipated.