KINX Unveils E-commerce-Focused Short-Form Solution

## KINX, leading e-commerce innovation! Opening a new era of short-form video marketing with 'Mediverse Commerce' KINX has officially unveiled 'Mediverse Commerce,' an innovative short-form video solution set to inject new vitality into the rapidly changing e-commerce market. This solution is expected to elevate the online shopping experience to a new level, providing sellers with an efficient marketing tool and consumers with a more immersive shopping experience. **Anyone can be an expert without coding! Capture attention with vivid product videos** There's no longer a need to wait for complex coding knowledge or assistance from a development team. Mediverse Commerce provides an intuitive interface that anyone can easily use, allowing for vivid videos to be added to product detail pages in an instant. It's like magic, effortlessly capturing customers' attention as easily as uploading a YouTube video. This opens up new possibilities for vividly conveying product appeal and maximizing purchase conversion rates. **Complete the purchase journey with two powerful players** This powerful solution maximizes purchase conversion rates through two key players. * **Shopping Player:** Connects customers directly to the product purchase page even while they are watching short-form videos, encouraging immediate purchases. It provides an optimal purchasing flow, allowing customers to add items to their cart with a single click when a desire to buy arises while watching an interesting video. * **View Player:** Directly embeds short-form videos within product pages, conveying product features and benefits with a vividness that goes beyond simple images or text, making it feel like a sensory experience. It implements product usage demonstrations, try-on shots, and actual user reviews in video format to address customer questions and assist with purchase decisions. **Simultaneous content management and personalized shopping with smart 'Collection' feature** The 'Collection' feature here is like creating a personalized shopping channel. It automatically curates highly relevant content and plays it continuously in a playlist format. Sellers can freely customize this to achieve both an optimized shopping experience for customers and efficient content management simultaneously. For example, by grouping videos of a specific brand's new product collection or theme-based recommended items, it can increase customer dwell time and encourage additional purchases. **Leading the video commerce era with KINX's technology and reasonable costs** KINX developed Mediverse Commerce based on its unique CDN (Content Delivery Network) technology, accumulated over 10 years. By utilizing its proprietary CDN and engine, KINX offers the service at an unprecedented price, over 40% lower than the industry average, enabling the establishment of a top-tier video commerce environment without significant cost burden. It guarantees a seamless, high-quality video experience for customers with stable large-volume video traffic processing capabilities and fast loading speeds. Lee Sung-kyu, Head of KINX Division, expressed his ambition, stating, “By the first quarter of this year, we will complete marketplace entries and API integrations with major shopping mall hosting providers, making it easier and more convenient for all sellers and customers to experience the power of video commerce.” KINX's Mediverse Commerce will be more than just a solution; it will be a powerful tool that redefines the future of e-commerce.