Karrot Market Emerges as Communication Channel for Government Agencies

## Daangn Market Evolves into a New Hub for Local Communication: The Transformation Driven by 'Public Profiles' Daangn Market is rapidly emerging as an essential communication channel for local communities, extending beyond second-hand transactions. In particular, the 'Public Profile' service, launched last May, has established itself as an innovative channel for local governments and public institutions to communicate directly with local residents, showing explosive growth with the number of cumulative subscribed accounts surpassing 300. The greatest strength of this service lies in its unique community characteristic based on 'local authentication'. Unlike other nationwide SNS platforms, Daangn Market can deliver customized information only to residents who live or reside in the respective area, resulting in very high accuracy and reach for information. This is why various public offices, from local governments like city halls and district offices to police stations, fire stations, and libraries, are utilizing this platform as an essential tool. Residents can now conveniently receive real-time updates on 'our neighborhood's' policies, events, and emergency disaster information, instead of news from distant places. They can check information at a glance in the 'Local Life > Public News' board or the 'Local Map > Public Institutions News' section, and through the 'Follow' feature, they can receive notifications for new updates from institutions of interest without missing out, leading to very high satisfaction. In fact, Seoul's Seocho District Office is effectively delivering essential information such as local events, promotion of support programs, and guidance on disaster response methods, while Gyeonggi Hanam Police Station is building rapport with residents through friendly communication, including participatory events like resident awareness surveys and bicycle theft prevention campaigns. Kim Chang-ju, Head of Daangn Market's Local Business Office, emphasized that "Public Profiles are a highly satisfying channel that connects public institutions and local residents more easily and conveniently," and stated, "Moving forward, as Korea's largest local life community, we will continue to foster an active local communication culture and further solidify our identity." Daangn Market is now evolving beyond a simple transaction platform into a true life-integrated communication platform that invigorates local communities.