Jeon Hwasung's Startup Morning Coffee #1029: Communication

Every morning, the vibrant energy of the startup ecosystem reaches viewers through the YouTube channel 'Jeon Hwa-sung's CNTV'. 'Startup Morning Coffee,' hosted directly by CEO Jeon Hwa-sung, is a platform that goes live every day at 8:40 AM, deeply highlighting the core competencies and market potential of various promising startups, and providing viewers with live information through real-time communication. In a recent broadcast, an innovative startup called 'Pingpong' was introduced and received significant attention. Pingpong focuses on increasing customer retention (return visit rate), a chronic problem in the retargeting ad market, and as a solution, it developed the 'Plain' app, a pay-per-sale cashback promotion platform. The core of this app lies in its solution that combines gamification content to encourage customer participation and maximize return visits. Currently, Pingpong is successfully carrying out CNTTech's KDB Nextone support program and is on a growth trajectory. The distinguishing key points of the Plain app are its various self-developed game contents, along with features that naturally draw customer participation in daily life. Automatic household ledger creation through receipt scanning and a reward system for consistent mission completion strongly motivate customers to continuously use the app and return. What's even more surprising is that to achieve this successful app design, Pingpong developed and applied first-party advertising technology by combining an LLM (Large Language Model)-based dynamic knowledge graph model with sophisticated location data. This plays a crucial role in enhancing the customer experience and providing personalized services. Regarding this, CEO Jeon Hwa-sung commented, "Pingpong offers an attractive alternative for corporate advertisers facing restrictions on third-party data usage due to recent App Tracking Transparency (ATT) policies, by leveraging gamification elements." He also offered a bright outlook, stating, "Positive growth for Pingpong is expected in a market where the importance of first-party data and CRM (Customer Relationship Management) will be further strengthened in the future." Pingpong is expected to create new opportunities within the evolving advertising market through its original technological prowess and user-centric approach.