Jeon Hwaseong's Startup Morning Coffee, Ep. 1054: Today's Startup

The YouTube program 'Startup Morning Coffee,' hosted by CEO Jeon Hwa-seong, broadcasts live to viewers daily at 8:40 AM on the 'Jeon Hwa-seong's CNTV' channel, deeply illuminating the core competencies and market potential of promising startups. Active two-way communication through real-time comments significantly contributes to establishing this program as a valuable information platform for those interested in the startup ecosystem. Company A, one of the startups highlighted in this program, operates a K-POP idol character IP platform, effectively monitoring fandom content and actively developing secondary IP character businesses based on this. They delicately capture artists' symbolic elements and charming characteristics, distributing re-created IP character webtoons and captivating fans. In particular, they gain strong fandom support through characters that reflect fans' tastes and preferences, and employ a unique strategy of distributing fan-preferred character IPs through IP voting. Company A has successfully completed the 'Dongguk University Startup CEO and Investment Reviewer Program,' a collaboration between CNTTech and Dongguk University, thereby strengthening its business capabilities. Company A's core strength can be found in its expandability into various secondary IPs. They present multiple forms of revenue generation models, including merchandise, image content, and personal characters, demonstrating high potential. Notably, by actively utilizing generative AI technology, they are dramatically increasing IP creation productivity. Based on this technological prowess, Company A is accelerating its push into overseas markets, starting with the European market, including the UK, followed by North America and Southeast Asia. To achieve this, they are simultaneously proposing e-commerce models and commission-based commerce models to promote growth in the global market. CEO Jeon Hwa-seong evaluated Company A as "a company that is ultimately challenging to create new standards in the fandom market," and expressed great anticipation for their vision to target the North American and Southeast Asian markets through improved IP creation productivity using generative AI and a standardization strategy for various IPs. Company A is expected to bring a fresh wave to the global fandom market with its innovative approach combining technology and fan sentiment.