Jeon Hwa-sung's Startup Morning Coffee Ep. 1222: Today's Innovative Company

In the era of carbon border taxes, what is the essential solution for the sustainable growth of businesses? The YouTube program 'Startup Morning Coffee', hosted by CEO Jeon Hwa-sung, highlighted 'Ribbit', a carbon management solution company, as the answer. 'Startup Morning Coffee', broadcast live every day at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel, introduces the core competencies and market potential of various startups. Through interactive communication with viewers via live comments, it effectively serves as a useful information platform for those interested in the startup ecosystem. In this broadcast, Ribbit's innovative carbon management model received significant attention. Beyond managing companies' complex greenhouse gas emissions, Ribbit provides a one-stop solution that transforms carbon reduction into financial competitiveness. Developed by experts with backgrounds in environmental engineering and strategic planning at large corporations, this solution builds a digital infrastructure to enable companies to systematically manage environmental data in the era of low-carbon business transition. Ribbit's core strength lies in the combination of data-driven quantitative management and financial services. It provides integrated support for the entire process, from regulatory compliance through greenhouse gas inventory establishment to recommending reduction methodologies and even matching low-carbon transition funds. Particularly, through its AI simulator and data linkage capabilities, it efficiently provides optimal reduction plans tailored to each company, and AI gathers dispersed company information, loan products, and funding details to connect companies so they can gain tangible economic benefits through carbon emission management. CEO Jeon Hwa-sung praised Ribbit as "a clever business model that transforms carbon emission management beyond mere 'regulatory compliance' into 'financial competitiveness' for businesses." By automating complex environmental data with AI, lowering entry barriers for SMEs (small and medium-sized enterprises), and through a platform strategy that assetizes reduction performance and connects it with policy funds, it is expected to become the most realistic survival tool for companies amidst the global trend of carbon border tax implementation. Ribbit is currently proving its capabilities by successfully executing CNTtech's Industrial Complex Corporation Kick-Up Challenge program.