[Jeon Hwa-sung's Startup Morning Coffee Ep. 1066] Personalized Service

"Startup Morning Coffee," broadcast live daily at 8:40 AM on the YouTube channel 'Jeon Hwa-sung's CNTV,' is a program personally led by CEO Jeon Hwa-sung. It has established itself as a core information platform that deeply illuminates the innovative capabilities and market potential of startups while communicating with viewers in real-time. One of the companies highlighted by this platform, 'Trendfit,' is rapidly emerging by offering a customized street fashion recommendation service for Generation Z. Trendfit goes beyond simple shopping, delivering intuitive product information through video shopping content and inducing purchases by providing indirect experiences through influencers' vivid try-on photos. Users can instantly purchase desired products through fashion short-form content, and it also accurately targets the tastes of Generation Z by offering product lists directly curated by influencers and 1:1 customized style suggestions. Currently, it is accelerating its growth with the support of CNT Tech's Youth Startup Academy. Trendfit's core lies in its recommendation system, which combines content and e-commerce based on big data. This maximizes purchase conversion rates by exposing users to optimized products, videos, and influencers. Since its open beta launch, it has already recorded over 2,000 downloads and achieved an astounding average conversion rate of 68%, proving its potential. With 37 brands and 22 influencers onboard, its footprint is rapidly expanding. Led by a CEO specializing in AI engineering, a diverse team of talents including MDs, developers, marketers, and fashion experts are creating synergy. A particular strength is providing a differentiated experience through high-quality content from 'verified' influencers. CEO Jeon Hwa-sung evaluated that Trendfit clearly understands the fashion consumption trends of Generation Z and is achieving explosive growth by effectively combining short-form content and influencer marketing. Based on its big data-driven personalized shopping experience, it is gathering expectations to establish itself as a key player in the Generation Z fashion market going forward.