Jeon Hwa-sung's Startup Morning Coffee #1170: Smart Growth

## Growise, a Leader in Future Agriculture: Innovating Profitability with AI Smart Farms 'Startup Morning Coffee,' which kicks off the vibrant morning of the startup ecosystem, is a popular YouTube program hosted by CEO Jeon Hwa-sung. Every day at 8:40 AM, live on the 'Jeon Hwa-sung's CNTV' channel, it highlights the innovative technologies and market potential of promising startups, serving as a valuable platform for exploring future industries through real-time communication with viewers. In a recent broadcast, 'Growise,' which is opening new horizons in agriculture with its smart farm technology, was introduced and received significant attention. Growise is a company that goes beyond simple agriculture, drawing a blueprint for future agriculture with cutting-edge technology. They specialize in building indoor smart farm factories, particularly 'vertical farm' facilities within plant factories. They provide comprehensive solutions from the design to the construction of smart farm facilities capable of efficiently cultivating various high-value crops such as leafy vegetables, herbs, strawberries, and water celery. They also boast a 'one-stop' service that includes customized consulting for those venturing into urban smart farms, projected profit analysis, remote monitoring and data-driven cultivation environment control, and maintenance. Furthermore, they contribute to the popularization of agricultural technology by encompassing smart farm-based agricultural education content businesses. Currently, they are pursuing even stronger growth with the support of CNT Tech's initial startup package. Growise's true value shines in its unique technological prowess. They have self-developed an innovative cultivation bed system that considers panel connections and the prevention of cleaning solution dispersion for optimizing crop growing environments. As a light source, they apply an optimized LED solution that replaces sunlight, significantly reducing power consumption while enhancing the aesthetic value of smart farms with a design that considers interior effects. In particular, their environmental control technologies, such as cooling and CO2 supply systems and precise nutrient solution recipes optimized for recirculating hydroponics, are unparalleled. Furthermore, their AI-integrated monitoring and environment control solution automatically recommends the most ideal environmental values for crop growth, helping anyone easily achieve expert-level cultivation efficiency. CEO Jeon Hwa-sung evaluated Growise, stating, “Based on their excellent experience and technological prowess in smart farm facility construction, they are rapidly expanding their market presence.” Their rich domestic and international references, including Gwacheon Jisan Smart Farm, Vietnam Strawberry Plant Factory, Mapo and Gangbuk District Offices, and Anseong Agricultural Technology Center, prove their technological capabilities and market competitiveness, securing high credibility. CEO Jeon Hwa-sung anticipates that Growise will significantly contribute to increasing customer profitability through its excellent facility technology and AI-based monitoring solutions, expressing expectations that it will establish itself as a leading company in the domestic and international smart farm markets through continuous technological advancement and reference expansion in the future. Growise is highlighted as a prime example of how AI technology can transform the future of agriculture, drawing attention as a key protagonist driving the growth of future agriculture.