Jeon Hwa-sung's Startup Morning Coffee 1164: Insight

The popular YouTube program 'Startup Morning Coffee', hosted by CEO Jeon Hwa-sung, meets viewers live every day at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel. This program deeply illuminates the core competencies and market potential of promising startups, and through active communication via real-time comments, it effectively serves as an indispensable information hub for those interested in the startup ecosystem. The startup introduced this time is the food tech company 'Yeonhyang'. Yeonhyang develops premium blended teas that simultaneously embody taste and aroma, combining the delicate senses of a perfumery expert with food engineering technology. It provides innovative solutions that meet the needs of various markets, including consumers looking to reduce caffeine intake, customers who prefer safe domestic products, and cafes seeking to enhance their competitiveness with differentiated new menu items. Currently, Yeonhyang is accelerating its growth through CNTTECH's 'Youth Cook Business Center' support program. Yeonhyang's unique competitiveness lies in its systematized taste and aroma realization technology. Based on the deep expertise of its founder, who majored in bio-flavor engineering and food biotechnology, it creates unique teas that go beyond simply mixing ingredients, adding the 'art of fragrance (perfumery)'. This delivers differentiated flavors that were difficult to experience before, such as 'black tea harmonizing orange peel and lemon scents' and 'vanilla cornbert tea blended with vanilla and savory coffee aromas', allowing people to enjoy special fragrances without any bitterness. CEO Jeon Hwa-sung noted Yeonhyang's growth potential in the domestic steeped tea market, valued at 170 billion won. Based on the uniqueness of its products, Yeonhyang is actively pursuing expansion in both the B2B market through supply to large franchises and the B2C market through sales of gift sets to consumers. Having already completed patent and design applications to secure unique technological competitiveness, Yeonhyang is expected to bring a fresh breeze to the blended tea market through its new approach of 'designing' taste and aroma.