Jeon Hwa-seong's Startup Morning Coffee, Ep. 1192: Sports Deep Dive

The YouTube program 'Startup Morning Coffee', hosted by CEO Jeon Hwa-sung, is broadcast live every morning at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel, and has firmly established itself as an information platform introducing hidden gems in the startup ecosystem. By resolving viewers' curiosities through real-time communication and highlighting the core competencies and market potential of various startups, the company that has recently drawn attention on this program is 'Sports Prism'. Sports Prism is an innovative company born to address the chronic inefficiencies of amateur sports competitions. For a long time, reliance on manual writing and manual tasks in all operational processes such as participant registration, bracket creation, match order announcements, and real-time game result tabulation has caused inconvenience and inefficiency for both organizers and participants. Sports Prism is solving these very problems through digital transformation (DX). The integrated sports competition operation platform they developed digitizes and automates the entire process from participant registration to sharing game results, maximizing transparency and efficiency. Online registration eliminates hassle, brackets are automatically generated, and results are updated in real-time as soon as a match ends, enabling fair and swift competition management. Modularized and standardized to be flexibly applied to various competitions and sports, this platform has the potential to lead operational innovation in diverse sports fields. In particular, based on the CEO's expertise, Sports Prism is initially expanding its platform application by targeting approximately 200 judo competitions in Korea. This company, currently gaining growth momentum by participating in CNT Tech's Seodaemun-gu Youth Business Support Program, plans to increase its market share through horizontal expansion into sports similar to judo in the long term. Furthermore, it presents a vision to expand its service area to include AI-based athlete performance data analysis, aiming to become a leader encompassing the entire amateur sports ecosystem. CEO Jeon Hwa-sung praised Sports Prism, saying, "It is a core solution that resolves the inefficiencies of amateur sports competition operations, which were stuck in manual processes, through digital transformation." This integrated platform, which reduces inconvenience for participants and significantly lowers the workload for organizers, is expected to leverage its success in the judo market to lead innovation in competition operations for various sports.