[Jeon Hwa-seong's Startup Morning Coffee Ep. 1067] Preparing for the Next Leap

"Startup Morning Coffee," broadcast live daily at 8:40 AM on the YouTube channel "Jeon Hwa-sung's CNTV" and hosted by CEO Jeon Hwa-sung, has established itself as a forum for communication and an information hub, ushering in a vibrant morning for South Korea's startup ecosystem. It deeply illuminates the core competencies and market potential of various startups armed with innovative ideas, offering valuable insights to those interested in startups through interactive exchanges with viewers via real-time comments. The company that recently garnered attention on "Startup Morning Coffee" is 'Rounder'. Rounder focuses on the enormous amount of waste generated in temporary event spaces, especially pop-up stores operating for short periods, and proposes an ESG auction solution that transforms this waste into an opportunity for resource circulation. Their core mission is to solve the dilemma of difficulty in recycling or reselling items due to a lack of information, a characteristic of pop-up stores, and to achieve environmental sustainability through the efficient transfer and resale of goods. The Rounder platform acts as a bridge, connecting unused or disposable items with buyers who need them. It creates a win-win structure where sellers reduce waste and save costs, and buyers acquire necessary items at reasonable prices. In this process, Rounder receives a 10% commission, offering benefits that go beyond simple transactions by creating social value through ESG management. Currently, Rounder is solidifying its foundation by undertaking CNT Tech's Youth Startup Academy support program. Rounder's technology and marketability have already been verified through several MVP (Minimum Viable Product) tests. Furthermore, it is planning POCs (Proof Of Concept) with large corporations to expand its scope of cooperation and aims to be included in TIPS, Korea's leading startup incubation program. Coupled with the explosively growing pop-up store market, Rounder anticipates significant revenue growth along with the value of resource circulation. CEO Jeon Hwa-sung gave a positive evaluation of Rounder's vision, stating, "It is a company with the potential to substantially contribute to ESG management by drastically reducing unnecessary waste and promoting resource circulation." Rounder's proposed waste reduction and resource recycling solutions are expected to bring a fresh impetus to the startup ecosystem.