Jeon Hwa-seong's Startup Morning Coffee #1044: Specialty Coffee

The YouTube program 'Startup Morning Coffee', hosted by CEO Jeon Hwa-sung, is broadcast live daily at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel, establishing itself as a key information platform for those interested in the startup ecosystem. This program introduces the core competencies and market potential of various startups, and provides useful information by interacting interactively with viewers through real-time comments. A company that recently garnered attention on 'Startup Morning Coffee' is 'Gradation Coffee', which showcased innovative coffee extraction technology. Gradation Coffee developed 'Sonic Wave', an automatic coffee particle classification and high-efficiency extraction solution based on sonic vibration, thereby solving a long-standing challenge in the coffee industry. It presented a solution to the problem of unstable extraction and high coffee bean waste rates, caused by poor coffee particle uniformity due to the limitations of existing grinders. The 'Sonic Wave' solution, by precisely selecting desired coffee particles, makes it possible to reduce coffee bean waste to virtually zero. As a result, it enhances economic efficiency by enabling the production of a perfect cup of coffee with less coffee beans than usual. Gradation Coffee's technological prowess does not stop there. It enables the brewing of hand-drip coffee using cold water, and the ability to quickly complete cold brew coffee, which typically takes a long time, within 10-30 minutes, offers new experiences and convenience to coffee enthusiasts. This unique technology received recognition for its value by successfully completing the Dongguk University Startup CEO and Investment Examiner program, a collaboration between CNT Tech and Dongguk University. CEO Jeon Hwa-sung mentioned that Gradation Coffee plans to expand its sales based on G2M (Go-to-Market) sales and marketing, and actively increase solution sales through online community activities and participation in coffee shows, expressing expectations for its growth potential. Gradation Coffee is expected to bring a fresh breeze to the coffee market with its sophisticated technology.