Jeon Hwa-seong's Startup Morning Coffee #1036: FL Company: An Innovatively Brilliant Startup

On the YouTube channel 'Jeon Hwa-sung's CNTV', the live program 'Startup Morning Coffee', hosted by CEO Jeon Hwa-sung, reaches viewers daily at 8:40 AM. This program deeply analyzes the core competencies and market potential of promising startups, and through two-way communication via real-time comments, it effectively serves as a highly useful information platform for those interested in the startup ecosystem. Recently, a company that has drawn attention on 'Startup Morning Coffee' is FL Company, a specialized manufacturer of HMR (Home Meal Replacement) and spicy powder sauces. Through their unique brand 'JeoseSangFood' (Otherworldly Food), they are captivating consumers' palates by introducing an unparalleled spiciness that is 'not of this world'. FL Company is currently successfully executing CNT Tech's KDB NextOne support program and is on a growth trajectory. FL Company's secret to success lies in its differentiated product strength. In particular, without using artificial flavorings like wood vinegar, they achieve a powerful and deep, yet unartificial, smoky flavor by utilizing the 'direct flame tumbling' method. Furthermore, all HMR products are self-produced using only 100% domestic ingredients, adding to the trust in their quality. Currently, they are not only supplying to major distribution channels such as Cookat, Lotte Department Store, and Coupang, but are also rapidly expanding their business by signing OEM contracts with various companies. CEO Jeon Hwa-sung noted FL Company's rapid growth. The analysis is that the threefold surge in sales from 300 million won in 2023 to 900 million won in just two years is a result of accurately grasping the growing preference for spicy flavors both domestically and internationally, and creating synergy in line with this trend. FL Company, which has a history of attracting investment from CNT Tech, is regarded as a promising startup with even greater expected growth potential in the future.