Jeon Hwa-seong's Startup Morning Coffee #1020: Sustainable Marine Technology

Every day at 8:40 AM, the YouTube program 'Startup Morning Coffee,' broadcast live on the 'Jeon Hwa-sung's CNTV' channel and hosted by CEO Jeon Hwa-sung, deeply illuminates the core competencies and market potential of various startups. Viewers participate in interactive communication through real-time comments, and it is establishing itself as a platform where they can gain useful information about the startup ecosystem. BaDa Platform, recently introduced through 'Startup Morning Coffee,' operates 'Safian,' a food safety certification service, and is leading the way in securing transparency and reliability of food information. This platform undergoes a thorough verification process based on supporting documents to build food and ingredient data, which is then stored on a blockchain to fundamentally prevent forgery and alteration. Users can conveniently check food and ingredient certification information using AIoT technology services, and the platform is currently accelerating technological advancement through CNTTECH's 2nd Seoul Fintech Lab support program. BaDa Platform's 'Safian,' based on a food core data generation process, helps consumers safely dine out and purchase food by providing detailed information such as allergen-triggering foods, restaurant details, food origin, history, and carbon emission data. Furthermore, for businesses and restaurants, it offers a practical solution that effectively addresses violations of food hygiene laws and reduces legal costs, which average 30 million won, while significantly contributing to increased corporate profits by reducing food recalls. CEO Jeon Hwa-sung, regarding BaDa Platform, stated, "It has successfully secured various collaborative partnerships, primarily in the Busan region, and is expanding its market share. Building on this, it has ambitious plans to expand operations nationwide," highly evaluating its growth potential.