[Jeon Hwa-seong, Ep. 1098] Wonder Farm: Smart Farm Tech, Agriculture's New Dawn

Every day at 8:40 AM, 'Startup Morning Coffee,' broadcast live on the 'Jeon Hwa-seong's CNTV' channel, is a representative program that Jeon Hwa-seong himself hosts, injecting vitality into the startup ecosystem. Here, it deeply illuminates the core competencies and market potential of innovative companies, fosters interactive communication with viewers through real-time comments, and provides a platform for useful information exchange. One of the companies that has recently garnered attention on this program is 'Wonderfarm'. Wonderfarm is a food tech company that aims to help the body's natural recovery through good food, driven by the firm belief that 'a single meal can heal'. In particular, it is leading the way in developing traditional nuruk products for export and pioneering the premium fermented beverage market. It builds trust through rigorous quality control from raw materials to the production process, including making nuruk with domestic agricultural products directly cultivated in Yangpyeong and applying natural fermentation technology to its products. Wonderfarm reaches consumers by showcasing health-beneficial recommended foods through its commerce brand, 'Ojangyukbu'. Its flagship brand, 'Bara Wonder,' encompasses a range of beverages and sauce products based on fermentation technology, offering new gourmet experiences to the market. Currently, it is laying the groundwork for growth through CNTTECH's agri-food accelerating support program. Wonderfarm's greatest strength lies in its capability to develop premium fermented beverages and sauces using ingredients with excellent health benefits, such as traditional Korean trees, turmeric, and goji berries. In addition to sauce products that can be widely used in cooking and dressing, it is particularly seeking successful entry into the hangover relief and energy drink markets, aligning with the trend of decreasing soda consumption and increasing kombucha sales. It is pursuing a bold strategy of simultaneous entry into the Korean and U.S. markets, planning to aggressively expand its distribution network, primarily through online channels like Amazon, leveraging the global popularity of K-Food. CEO Jeon Hwa-seong evaluated Wonderfarm as a company with high growth potential. This is supported by the young female agricultural entrepreneur's experience in agricultural and nuruk-based food development and actual sales performance, and it is increasing its execution capability by recruiting experts for U.S. market entry and establishing material-based R&D plans. Furthermore, by operating an advisory board composed of food experts, it is continuously strengthening its technological capabilities and business prowess, making its future endeavors highly anticipated. Wonderfarm will contribute to leading a healthy food culture by combining traditional wisdom and modern technology, and to elevating the status of K-Food in the global market.