It The Company Wins Best Startup at Comeup in Jeju

In September, at 'COMEUP in Jeju', which heated up Jeju Dream Tower, 'EAT THE COMPANY' proved its innovative vision by being honored as the best startup! It captured the hearts of the judges with an ingenious model that remarkably blended tourism and local food. The core of EAT THE COMPANY is to bring 'the taste of travel into everyday life'. Through its convenient meal platform 'Kkinikit', it has introduced products like the 'Jeju Namul Hot Pot Rice Kit', a modular one-meal instant food utilizing local specialties such as Jeju Gondre (Korean thistle) and rapeseed greens, thereby presenting a new paradigm: 'visiting tourist food'. This allows people to fully enjoy the special gourmet experiences they had during their travels, even at home. Initially, it contributed to boosting 'the appetite self-esteem of mothers' through 'Mammarecipe', a snack curation service for mothers. Now, it is preparing to launch 'Kkinipocket' for single-person households and expand its subscription model, aiming to add richness to more people's dining tables. Furthermore, with its 'Cupcook Everyday' brand, which allows easy enjoyment of traditional Korean soups like Kimchi-guk (Kimchi stew) and Miyeok-guk (seaweed soup), it is also striving to spread K-soup culture. CEO Kim Bong-geun emphasized, "Our goal is to enable tourists to continue experiencing the taste and stories of Jeju at home even after their trip," and expressed his ambitious aspiration to "introduce local food, curated, designed, and combined with content, as 'K-Content Food' to the global market." This selection as the best startup is a springboard for EAT THE COMPANY's new leap forward. They plan to participate in the main event of 'COMEUP 2025' in December to widely promote their innovative tourism-food-content convergence model to domestic and international markets. EAT THE COMPANY's next steps, which will summon travel memories through taste and deliver the flavors of Korea to the world, are already highly anticipated!