Intellisia Launches AI-Powered Synthetic Consumer Survey Platform

The long and tedious time previously spent on market research is expected to become a thing of the past. Startup Intelicia is fundamentally shaking up the traditional market research paradigm by beta launching its AI-powered survey service, 'TheSurvey.ai'. Intelicia's core technology is 'Synthetic Consumers'. This method involves generating meticulously trained AI respondents based on real consumers' demographic information, behavioral patterns, and preference data to conduct surveys. This innovative approach is the commercial realization of a research field that gained traction at leading universities such as Harvard and Stanford starting in the second half of 2024. Unlike traditional surveys that take weeks from respondent recruitment to data analysis, TheSurvey.ai can secure thousands of synthetic consumer responses within just a few hours after question design. This becomes a key driver in significantly accelerating the speed of business decision-making. It's not just about pursuing speed. Intelicia has maximized the reliability of AI responses by combining its self-developed large language model (LLM) fine-tuning technology with persona mapping and bias correction algorithms. Internal verification results have shown that synthetic consumer responses exhibit a high reproducibility rate of over 83% on average compared to actual human responses, proving their ability to provide insights highly similar to the real market. It has already successfully conducted three paid proofs of concept (PoCs) with major domestic consumer goods and food & beverage companies, and several companies, including large corporations, are positively reviewing its official adoption. Lee Ju-hyung, CEO of Orio, a consumer goods specialist, highly praised the service as "a powerful AI partner that fundamentally solves the time and cost limitations of traditional new product development methods." Intelicia, which attracted 500 million KRW in seed investment from Sopung Ventures, is garnering attention as "an innovative approach that will change the market research paradigm," as stated by CEO Han Sang-yup. Intelicia plans to further advance its technology in the second half of the year with support from the Ministry of SMEs and Startups' TIPS program, growing into an AI company that leads data-driven decision-making in the global market.