Innovation and Growth Story: Jeon Hwa-seong's Future Company Exploration, Episode 1136

The YouTube program ‘Startup Morning Coffee,’ hosted by CEO Jeon Hwa-sung, meets viewers live every day at 8:40 AM on the ‘Jeon Hwa-sung’s CNTV’ channel. This program deeply explores the core competencies and market potential of various startups, establishing itself as a valuable information platform for those interested in the startup ecosystem through interactive communication via live comments. The innovative company that recently garnered attention on this program is ‘Booster Lab.’ Booster Lab aims to broaden the horizons of fan experience and inject new vitality into the culture and sports industries through ‘digital photo tickets.’ Noting the current situation where spectator growth rates outpace sales growth rates, they are transforming tickets from mere entry passes into the core of the fan experience and a structure for crucial data collection. Currently, Booster Lab is successfully executing CNT Tech's Gyeonggi Level-Up support program, solidifying its foundation for growth. Booster Lab's innovative core solution lies in its digital photo tickets, which utilize near-field wireless communication technologies such as NFC and RFID. Scanning these tickets at a kiosk grants access to a variety of supplementary services, and scanning them via a dedicated app provides a wide range of experiences, from personalized big data analysis and commerce integration to rich fan engagement services. This also has a positive ripple effect on activating related product sales, delivering new value to fans, clubs, and the related industries alike. CEO Jeon Hwa-sung expressed deep impressions on Booster Lab's robust revenue structure and remarkable growth. Booster Lab possesses diverse revenue models, including ticket booking fees, supplementary service revenue, and credit card PG fees. Last year, it recorded 1.54 billion KRW in sales, and this year, it is projected to grow rapidly to 2.5 billion KRW. Over 2 million tickets have already been issued, and its power to achieve nearly tenfold growth in just three years clearly demonstrates the company's potential. Booster Lab is expected to stand tall as a leading player, creating innovative value in the culture and sports industries and spearheading the market through the use of digital technology.