Infobank Introduces AI Business Advisory Chatbot at Kiwoom Securities

Kiwoom Securities, opening the era of 24-hour smart consultations with an AI chatbot! Infobank, a company specializing in AI-based communication platforms, led Kiwoom Securities' digital innovation and successfully completed the establishment of an 'AI Business Consultation Chatbot System,' officially launching its service. Now, Kiwoom Securities customers can experience a new level of intelligent consultation service 24 hours a day. This chatbot goes beyond merely providing predefined answers in an FAQ format. Leveraging the power of generative AI, RAG (Retrieval-Augmented Generation) technology, and Large Language Models (LLMs), it delves into Kiwoom Securities' vast internal documents in real-time to find the most accurate and reliable information. It answers inquiries requiring complex formulas or intricate conditional searches without hesitation, characterized by simultaneously enhancing the efficiency and accuracy of customer query responses. Now, customers can interact with this smart chatbot not only through Kiwoom Securities' Mobile Trading System (MTS) 'Hero Moon S#' app but also via KakaoTalk's 'Kiwoom Securities' and 'Kiwoom Financial Center' channels. It resolves inquiries instantly and accurately without waiting, and even seamlessly connects to professional consultants when needed, ensuring uninterrupted consultation continuity. With the introduction of this system, Kiwoom Securities has not only significantly strengthened its customer-centric digital consultation environment but also built an AI knowledge search system and an AI bulletin board for internal employees, thus achieving both work efficiency and consultation quality. Behind this success lies Infobank's robust technological prowess. Its expertise accumulated in B2B areas such as AI Contact Center (AICC) and AI-based messaging, along with AI conversation engine technology refined through participation in SK Telecom's callbot project, combined with its latest prompt engineering capabilities, were concentrated to provide customized services optimized for Kiwoom Securities' business structure and customer characteristics. Hong Seung-pyo, CEO of Infobank iCom, stated, "By establishing a rapid and accurate response system based on real-time data, we have set a new standard for digital services in the financial sector." He added, "Moving forward, we will continue to develop innovative consultation environments using AI technology that satisfy both customers and consultants." As such, Kiwoom Securities' AI chatbot is expected to become a key tool that will go beyond simple information provision and open up the future of financial services.