I'm Web's 'Impacton 25' Brand Growth Seminar Reveals Performance Marketing Strategy

Concerns about brand growth? I'mweb stepped up to help! On November 27th, the first meetup event 'Impacton 25' held at I'mweb's headquarters successfully concluded with great enthusiasm. It was planned to quench the thirst for growth experienced by brand operators in the e-commerce environment and to share practical know-how. Surprisingly, over 500 applicants, 10 times the recruitment quota, flocked in, demonstrating the immense demand. The event was richly structured with: ▲ an insight session exploring the latest trends, ▲ a brand session sharing success stories, and ▲ a networking session for interaction among attendees. The first topic was 'performance marketing,' a core challenge for early-stage brands. In the insight session, former CMO Oh Yong-ho spoke, clearly presenting practical marketing frameworks that early-stage brands must know, such as setting goals considering cost structure and margin, and strategy development based on ROAS (Return on Ad Spend) and LTV (Customer Lifetime Value). It wasn't just theory, but immediately applicable guidelines. In the subsequent brand session, Kim Joo-kyu, CEO of lifestyle brand 'Like This,' generously shared the product planning, brand experience design, and marketing timing selection know-how hidden behind the success story of 'Minimal Rug.' The success experience, evidenced by over 200,000 cumulative sales, provided deep empathy and inspiration to the attendees. In particular, the Q&A session on initial ad budget setting and channel selection received an enthusiastic response. Yoon Su-jin, Leader of I'mweb's Customer Innovation Department, who hosted the event, stated her aspiration: "We reconfirmed that brand operators have a strong thirst for practical information and industry exchange," and "We will continue to provide opportunities for brands to share their experiences and grow together." Currently used by over 1 million brands and boasting a cumulative transaction value of 6 trillion KRW, I'mweb is a bona fide brand builder, providing total solutions from online store construction to operation and marketing. This 'Impacton 25' event once again showed that I'mweb is more than just a platform; it is a strong partner dedicated to helping brands achieve sustainable growth.