Hyeum Alfred: August New Sign-ups Soar 10x vs. H1

Heum, a financial AI agent company, announced on the 22nd that its average daily number of new subscribers in August skyrocketed a whopping 10 times compared to the first half of the year. This achievement, reached in just one week after launching its 'free electronic tax invoice issuance service' for small business owners and SMEs, demonstrates the market's enthusiastic response. Heum cited comprehensive rebranding, along with the complete free-of-charge policy for its electronic tax invoice issuance service, as key drivers behind this rapid growth. Analysis suggests that the free service, which fully commenced in August, had a decisive impact on attracting new users. Heum's core service, 'Alfred,' offers intuitive features that allow users to easily view and issue tax invoices by simply linking their HomeTax account once. This exceptional convenience has led to an explosive adoption by small business owners and SMEs who struggle with complex tax-related tasks. Concurrently, the comprehensive rebranding executed in August also positively impacted subscriber growth. Through unified brand colors and a complete overhaul of its UI/UX, the service's intuitiveness and consistency were significantly enhanced, and as a result, Alfred's average daily dwell time increased by 10.4% compared to the previous month, demonstrating user satisfaction. In addition, Heum also operates 'Alfred Report,' which integrates and manages corporate financial tasks such as accounting, payroll, and tax, providing visualized decision-making indicators, and 'Alfred (chatbot),' where AI understands the context of users' financial, tax, and labor-related questions to provide customized answers, thereby supporting overall corporate management. Heum CEO Ok Hyung-seok stated, “The explosive increase in subscribers in just one week clearly demonstrates that Alfred is a service desperately needed in the real world,” adding his ambition to “evolve it into an 'all-in-one financial SaaS' that provides one-stop solutions for all aspects of corporate finance.”