[Hwasung Jeon's Startup Morning Coffee Ep. 1043] Small Coffee Startup

Navigator of the Startup Ecosystem, 'Startup Morning Coffee' Shines a Light on Innovation: Microcoffee Every day at 8:40 AM, the 'CNTV by Jeon Hwa-sung' channel invigorates the startup ecosystem by broadcasting the live program 'Startup Morning Coffee,' hosted by CEO Jeon Hwa-sung. This program thoroughly analyzes the core competencies and market potential of promising startups both domestically and internationally, while establishing itself as an essential platform that provides valuable information and a forum for exchange to those interested in startups through interactive communication with viewers via live comments. One of the companies 'Startup Morning Coffee' has particularly focused on is 'Microcoffee.' Microcoffee is challenging long-standing issues in the coffee market through its IoT-based barista robots and sophisticated bean curation service. Generally, coffee served in cafes faces the problem of difficulty in maintaining consistent quality due to the barista's skill and various variables in the extraction process. Such variations in taste directly impact customer return rates, which has been pointed out as a chronic weakness in cafe operations. To overcome these limitations, Microcoffee developed a 'barista robot' that delivers excellent coffee taste comparable to a barista champion. This robot utilizes IoT technology linked with a recipe app to precisely control all variables necessary for coffee extraction, such as temperature, flow rate, and water stream pattern, down to the millimeter. This enables the production of optimal and consistent quality coffee every time, regardless of the barista's condition or skill level. Notably, Microcoffee possesses the world's only ultra-compact barista robot technology and proprietary micro-flow control valve patent technology, solidifying its technological competitive advantage. This innovative technology and market potential have been once again proven through the successful completion of the Dongguk University Startup CEO and Investment Analyst program, a collaboration between CNT Tech and Dongguk University. Regarding Microcoffee's endeavors, CEO Jeon Hwa-sung expressed a positive outlook. He commented, "Microcoffee is expected to successfully enter the stable coffee market through its IoT barista robot coffee machine, and its future growth is highly anticipated, especially with the integration of a subscription model." The consistent high-quality coffee and efficient operating method provided by the barista robot are predicted to not only enhance customer satisfaction but also enable stable revenue generation and market expansion through the subscription model. Beyond just coffee, Microcoffee is opening new horizons in the coffee market by presenting a new coffee experience brought by technology and a futuristic business model.