Hwahae Officially Launches Global Influencer Seeding Program

To help K-beauty brands expand overseas, Hwahae Global has embarked on an ambitious initiative. Hwahae Global, which operates the global beauty platform Hwahae, has officially launched its 'Global Influencer Seeding Program' to help K-beauty brands target overseas markets. This program was designed for K-beauty brands aiming for viral marketing with local influencers in markets worldwide, including the United States. It involves easily providing products to overseas influencers who have a high understanding of and interest in K-beauty. Influencers then upload review videos to their TikTok accounts after experiencing the products. The content generated is displayed on the product detail pages within the Hwahae Global website and is directly linked to Amazon purchase links, designed to lead to actual purchase conversions. In May, a pilot program conducted with 14 brands achieved remarkable results, proving its effectiveness. Notably, by utilizing a pool of nano and micro-influencers with approximately 10,000 followers, the program recorded a high content submission rate of over 70%, successfully leading to content dissemination and viral effects. Indeed, the seeding of three types of spot patches from domestic skincare brand Franz achieved over 2.1 million views and a high engagement rate of approximately 2300%, setting a new record among Franz-related TikTok videos. Furthermore, videos featuring Anua's PDRN Hyaluronic Acid Set and FeelPlo's Quick Calming Spot Patch and Calmcella Water Parsley Serum also garnered tens of thousands to over a hundred thousand views, eliciting enthusiastic responses from global consumers such as "best skincare product" and "I need to add this to my cart." Based on the proven effectiveness of this program, Hwahae plans to develop and expand seeding content that reflects K-beauty trends and consumer preferences by country in the future, actively supporting more K-beauty brands to successfully establish themselves in overseas markets and secure local demand. Kim Kyung-il, CEO of Hwahae Global, emphasized that this program goes beyond simple content exposure, effectively highlighting brands and products through the Hwahae Global website and leading to actual purchases, thereby closely connecting K-beauty brands with global consumers. He expressed his ambition to continuously develop differentiated marketing programs to support the successful global expansion of K-beauty brands. Hwahae Global's seeding program is expected to serve as an important bridgehead for the globalization of K-beauty.