Hwahae, 2025 First Half Hwahae Awards Winners Revealed

Hwahae, the heart of K-Beauty, has announced the best products set to shine in the first half of 2025! On the 21st, Hwahae, a beauty platform operated by Hwahae Global, unveiled 616 winning products of the 'Hwahae Awards,' which lead semi-annual K-Beauty trends, based on a vast trove of review data totaling approximately 9.3 million cases and information on over 380,000 products. Notably, this year's awards have generated even greater anticipation with the newly established 'Next Beauty' and 'Rising Trend' awards, which shine a light on emerging brands poised to lead the future of the K-Beauty market. This represents Hwahae's special initiative to discover products that have garnered enthusiastic consumer praise from rookie brands registered within the last five years. Shall we take a closer look at the winners across the five categories, selected by aggregating reviews from November of last year to April of this year? In the 'Best New Product Award' category, 46 products proudly took first place, including Anua's 'PDRN Hyaluronic Acid 100 Moisture Cream' and Mediheal's 'Hyper Mask (Collagen),' which, reflecting the recent glow skin trend, help achieve dewy and smooth skin. In the 'Efficacy/Effect Award' category, 128 products that address various skin concerns (such as improving skin texture, addressing troubles, and anti-aging) that increase with seasonal changes were named. Additionally, 11 products, including d'Alba's 'Vita Toning Serum Toner,' which excludes animal-derived ingredients and animal testing, shone brightly in the 'Vegan Award.' In the newly established rookie brand awards, 46 products, including Be Green's highly popular 'Alcohol-Free Mucin Essence Toner,' won the 'Next Beauty Award,' while 30 products, such as Mildlab's 'Deep Melacare Ampoule,' which quickly garnered attention in a short period, won the 'Rising Trend Award,' signaling the birth of new stars. All these award-winning products can be found with a special 'Hwahae Emblem' on the Hwahae mobile app, web, and global web, which will further elevate the status of the winning brands. Kim Gyeong-il, CEO of Hwahae Global, stated, "We will further strengthen our role as a K-Beauty acceleration platform to discover excellent and promising products through Hwahae's unique data capabilities and to enable the emergence of new star products in the K-Beauty market," expressing anticipation for the future growth of K-Beauty. Don't miss out on the new discoveries that will lead K-Beauty in the first half of this year through the Hwahae Awards!