Holmes Company Expands Japanese Housing Market with 3 Key Tokyo Locations

Global proptech startup Homes Company is fully launching its offensive in the Japanese market by sequentially securing key residential bases in Shinjuku, Shinagawa, and Meguro in Tokyo. This is based on deep strategic cooperation with leading local partners such as Tokyu Land Corporation, Mitsui Fudosan, and Propytz. In September 2023, Homes Company began operating its first base, 'Homes Shinjuku,' in 'Comforia Higashi-Shinjuku,' a large rental housing complex in Shinjuku, Tokyo (owned by Tokyu Land Corporation). Selected as an operator targeting foreign residents, Homes Company initially focused on Koreans but expanded to attract multinational customers from the U.S., France, Germany, and other countries, proving the brand's global competitiveness. Within one year of operation, it achieved an average occupancy rate of 96.9%, demonstrating the successful potential of its long-term foreign stay residential operating model. Following this, in June 2025, 'Homes Shinagawa' will be established in some units within 'Park Axis Shinagawa Minamioi Park Front,' a complex mansion developed by Mitsui Fudosan Residential. In this location, which boasts rich community facilities such as proximity to a park and co-working spaces, Homes Company plans to provide customized branded residential services for short-term and mid-to-long-term foreign stays, offering an experience specialized for global demand. The third base, 'Homes Meguro,' slated for operation in Q3 2025, will manage residential units within the 'MG Meguro Ekimae Building,' operated by asset management firm Propytz. In particular, it plans to introduce an innovative spatial model where residential and work functions are organically integrated, in conjunction with Propytz's shared office brand 'BLOCKS MEGURO.' This is the first outcome of a strategic alliance signed between the two companies in April 2025, with Homes Company, as an equity partner of Propytz, jointly promoting the planning and introduction of a model combining co-living and shared office spaces. Homes Company is adopting a strategy to deeply root itself in the local market by going beyond mere consignment operations and jointly building the overall operational structure, including operational planning, brand design, and customer acquisition, with each partner company. Lee Tae-hyun, CEO of Homes Company, stated, "Even within the mature Japanese market, we are focusing on realizing a residential experience imbued with our brand philosophy, going beyond simple operations," and added, "The local execution capabilities accumulated through partnerships will become a strong foundation for expanding into a global residential platform in the future."