HogaengNono Launches 'Stories' Tab: Real Residents Share Experiences

Hogangnono, a key resource for real-life residency information, has extensively revamped its community service 'Hogangnono Story,' opening wide a forum for user communication. Zigbang, which operates Hogangnono, has further strengthened the sharing of practical residency reviews and lifestyle information, centered on its 'Lived Story' content, which is already beloved and validated by over 60% of all users. Now, all of this can be found at a glance through the newly added 'Story' tab on the main screen. This tab consists of three enriching sections in total: ▲ 'Lived Stories,' containing vivid experiences from actual residents; ▲ 'Real Estate Stories,' where users directly share transaction experiences, brokerage know-how, and local information (a revamped existing bulletin board); and ▲ 'Real Estate Columns,' where real estate experts, including Kim Eun-sun, Head of Zigbang's Big Data Lab, conduct in-depth analyses of market trends, local issues, and popular complexes. All content is provided in a familiar and convenient SNS feed format, and can be freely accessed from anywhere on the mobile app or website. Furthermore, real-time communication features have been significantly enhanced, allowing users to resolve questions instantly and exchange value more richly. Ahn Sung-woo, CEO of Zigbang, emphasized that this revamp "focused on enhancing content accessibility so that anyone can easily and quickly check real-life residency information and encounter stories from various perspectives," adding that they will continue to "build a platform that boosts content competitiveness and maximizes user satisfaction." Through this revamp, Hogangnono is expected to establish itself as a unique community platform where users can obtain more in-depth and vivid real estate information and interact actively.