Grip Company, Double Winner at GIE 2025 Awards

## Grip Company Sweeps GIE 2025 Awards, Leading Digital Commerce Innovation! Grip Company, which operates the live-based commerce platform 'Grip', recently achieved a remarkable feat at the 'GIE 2025 Awards', a key program of the '2025 Global Influencer Expo', by simultaneously winning two prestigious awards: the Minister of Trade, Industry and Energy Award and the Digital Commerce Innovation Grand Prize. In this awards ceremony, which recognizes companies and creators who have contributed to the development of the industrial ecosystem over the past year, Grip was acknowledged for its unique contributions. Grip was highly praised for leading the domestic live commerce market, presenting innovative distribution methods to the manufacturing and distribution industries, and establishing a public-private partnership commerce ecosystem involving businesses, government, and local institutions, thereby accelerating the digital transformation across the industry. Furthermore, in line with the growth of live commerce, it significantly contributed to revitalizing the employment market by creating numerous new jobs, including PDs, show hosts, and content production personnel. Notably, creators Park Min-jung (Mappie Unnie) and Hwang In-sun (singer Hwang In-sun), who are highly active on Grip, also received the 'Power Impact Leader Award', setting a prime example of simultaneous growth between the platform and its creators. Their awards demonstrated the industrial value of the creator ecosystem within the platform, and once again confirmed that live broadcast sales capabilities, fan communication, and professional content production skills are key drivers of growth in the digital distribution industry. Kim Hanna, CEO of Grip Company, emphasized that these awards are the result of efforts encompassing technology, content, and ecosystem, and expressed her ambition to continue expanding Grip's role as a leading platform that simultaneously drives creator growth and industrial innovation. Grip will continue to shape the future of the digital commerce market through ceaseless innovation.