'GongguLink' Launches Influencer Sales Data Analysis
**Storelink Officially Launches 'GongguLink,' Armed with Actual Sales Data! Opening a New Horizon for Influencer Marketing** Up until now, the joint purchase market has relied solely on superficial metrics like follower counts or 'likes.' I...
**Storelink Officially Launches 'GongguLink,' Armed with Actual Sales Data! Opening a New Horizon for Influencer Marketing**
Up until now, the joint purchase market has relied solely on superficial metrics like follower counts or 'likes.' It was difficult to ascertain true influence, leaving brands constantly struggling with who to partner with. To resolve this inefficiency, Storelink, a data-driven marketing solution company, has ambitiously introduced 'GongguLink.'
The officially launched GongguLink champions 'influence verified by sales data' as its core value. By clearly presenting objective performance data such as an influencer's actual sales volume, estimated sales, joint purchase performance, and top performance trends for each product category, it helps brands easily identify 'true performers.' Now, no longer relying on ambiguous metrics, it is possible to build an efficient influencer selection and performance-oriented collaboration structure based on actual sales performance.
Users within the GongguLink platform can explore the most suitable influencers for them with a simple search and easily contact them through the 'Joint Purchase Inquiry' feature. This opens the way for brands to communicate directly and efficiently with their desired influencers.
Storelink doesn't stop here. In the future, it plans to add an AI-based product-influencer automatic matching system and advanced report provision services to GongguLink. Long-term, by linking with an influencer pool, it plans to develop GongguLink into an integrated solution that allows for one-stop services from real-time matching between brands and influencers to contract signing.
Furthermore, Storelink, taking the launch of GongguLink as an opportunity, aims for the 'data infrastructurization' of the entire joint purchase market. Based on accumulated transaction data, it will provide in-depth market analysis reports, such as sales trends by category and average conversion rates by brand, offering essential insights for brands to accurately understand market changes and establish long-term marketing plans.
Jeong Yong-eun, CEO of Storelink, stated, "GongguLink is an analytical platform that transparently shows influencers' actual influence through sales data," and emphasized that "it will greatly contribute to brands creating a trustworthy joint purchase ecosystem through performance-oriented collaborations." GongguLink is expected to raise the transparency and efficiency of influencer marketing to the next level and set new standards.
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