Gangnam Zero-Commission Delivery: 'Baedalhaejuseyo' App Opens

**'Baedalhaejuseyo' Makes a Full-Scale Debut to Overturn the Gangnam Delivery Market! Declaring the Era of Zero Commission** Haejuseyo Company has entered the delivery market with the groundbreaking card of a 0% brokerage fee. Based on the know-how accumulated through its existing errand app 'Haejuseyo', it successfully launched the delivery app 'Baedalhaejuseyo' in Gangnam-gu, one of the regions with the highest delivery demand in Korea. This is expected to go beyond a simple new service launch, bringing innovation to the delivery platform market by presenting a new alternative to both small business owners struggling with chronic commission issues and consumers alike. **Win-Win with Self-Employed Businesses, an Overwhelming 'Zero' Commission Model** The core competitiveness of 'Baedalhaejuseyo' is its 'zero' commission policy. It has drastically reduced the long-standing burden on self-employed business owners by not charging any entry fees, brokerage fees, or advertising fees to listed stores. Furthermore, it charges a payment processing fee of only 2.9%, the lowest in Korea, and the delivery fee borne by stores is set at a significantly lower 1,990 won compared to other platforms' average of 3,400 won, realizing practical co-prosperity. This is expected to create a virtuous cycle where self-employed business owners gain price competitiveness in an era of high inflation, and the benefits extend to consumers. **Gangnam-Optimized Strategy: Reasonable Prices and Swift Delivery** Gangnam-gu, the service launch area, is a region with a high concentration of office workers and single-person households in their 20s and 30s, leading to explosive delivery demand. 'Baedalhaejuseyo' focuses on offering menus in the reasonable price range of 6,000 to 8,000 won, under 10,000 won, within a 1km radius of commercial areas centered around Gangnam Station, Sinnonhyeon Station, Yeoksam Station, and Yangjae Station. Especially for pick-up orders, an average discount of 2,000 won is applied, making orders possible from the 4,000 won range, thereby actively targeting the demand of office workers looking to quickly and affordably get a meal during lunch breaks. Securing fast delivery speeds through short-distance deliveries is also a key strength not overlooked. **Building an AI Hyper-local Matching System Based on 4 Years of Big Data** 'Baedalhaejuseyo' has built an AI-powered 'hyper-local delivery matching system' based on the vast big data accumulated over four years of operating its existing errand app 'Haejuseyo'. It precisely combines real-time GPS-based short-distance instant matching technology with delivery patterns, regional demand, and time-of-day order data to assign the optimal rider. This is regarded as a core technology that maximizes delivery efficiency and enhances customer satisfaction. **Flexible Rider System and Securing a Stable Delivery Network** It offers groundbreaking opportunities to riders as well. It boasts a flexible structure allowing both delivery orders and rider activities within a single app, and has lowered barriers so that anyone can easily become a rider, regardless of their mode of transport – be it on foot, bicycle, kickboard, or car. In particular, the 300,000 partners who previously performed errands and deliveries on the existing 'Haejuseyo' app can also carry out food deliveries on 'Baedalhaejuseyo', which means stable delivery service can be provided from the start of the service. **Aiming for a Win-Win Platform that Satisfies Everyone with the PST Strategy** Cho Hyun-young, CEO of Haejuseyo Company, emphasized, "'Baedalhaejuseyo' aims for the PST (Price, Speed, Taste) strategy, which means lowering prices, increasing speed, and maintaining taste." Even before its official launch, approximately 200 stores in Gangnam-gu decided to join based solely on word-of-mouth as a 'win-win platform', proving the immense anticipation. The ambition is to establish itself as a truly co-prosperous delivery platform that satisfies owners, customers, and riders alike, based on 0% brokerage fees. Haejuseyo Company plans to expand its service to all areas of Seoul in the future, building on the successful launch in Gangnam-gu in the fourth quarter of 2025. It remains to be seen whether 'Baedalhaejuseyo' will inject new vitality into the stagnant delivery market and lead a delivery culture that satisfies everyone.