Fresh Hour: Phone-based Startup Morning Coffee #1038

Every morning, a fresh source of information opens up to quench the thirst for insights into the startup ecosystem. The YouTube program ‘Startup Morning Coffee,’ led by CEO Jeon Hwa-sung, meets viewers live every day at 8:40 AM on the ‘Jeon Hwa-sung’s CNTV’ channel. This program not only deeply spotlights the core competencies and market potential of promising startups but also interactively engages with viewers through real-time comments, establishing itself as an indispensable platform for valuable information for those interested in the startup sector. Among these notable startups is ‘Fresh Hour,’ which offers innovative healthcare solutions. Fresh Hour is a leading company that diagnoses and analyzes pet health based on AI big data, and furthermore, proposes customized pet food optimized for each pet. Its core competitive advantage lies in accurately diagnosing diseases using vast pet PHP (Pet Health Profile) big data, amounting to approximately 1 million entries, and sophisticated AI technology, and based on this, providing 1:1 customized dietary solutions. Fresh Hour doesn't just stop at diagnosis; it recommends and directly manufactures customized diets, connecting them to customers through a regular subscription service. To date, it has successfully collected 93,800 healthcare diagnostic data points, and based on this, has provided 45,200 customized pet food solutions, demonstrating tangible results. Recognized for this innovation, Fresh Hour is currently participating in CNT Tech’s ‘Rural Development Administration JUICE (Korea Agency of Education, Promotion & Information Service in Food, Agriculture, Forestry & Fisheries - Startup Investment Linkage)’ program, seeking even greater growth. CEO Jeon Hwa-sung highly praised Fresh Hour's potential and commented as follows: "Currently, the domestic pet food market is estimated at approximately 3 trillion won, with the premium pet food market accounting for 1 trillion won, showing a steep annual growth rate of 12.5%." Considering these market conditions, companies like Fresh Hour, which meet consumers' needs to meticulously manage their pets' health, are strongly expected to achieve explosive growth in the future. Fresh Hour is opening new horizons in the pet healthcare market through AI and big data, and is anticipated to be a key player leading the future pet industry.