Fintech Platform 'Salaryman Millionaires' Revenue Soars 27x in 5 Years, Reaching ₩50.8 Billion Last Year.

The financial tech platform for office workers, 'Wolgeupjaengi Bujadeul' (translates to 'Salarymen Millionaires'), caused a stir in the domestic startup market by achieving 50.8 billion won in revenue and 28.3 billion won in operating profit last year. Its operating profit margin, exceeding a whopping 55%, is an overwhelming figure that proves its robust business model. The company has shown remarkable growth, with its revenue of 1.9 billion won in 2019 skyrocketing 27 times in just five years. It has continued high growth on a stable profit base, having recorded a surplus from its early days. The key driver of this growth is the explosive increase in users of its main platform, 'Wolbu.com'. Monthly active users (MAU), which stood at 100,000 in August 2023, surged more than tenfold to 1.5 million last year in just a year and a half. Students have driven the platform's growth by forming a participatory learning culture through active community activities such as course certification, review sharing, and challenges. The secret to 'Wolgeupjaengi Bujadeul's' success lies in ▲ a strong community system based on communication with customers ▲ highly specialized in-house content development capabilities ▲ and the ability to operate diverse media channels such as YouTube, blogs, Instagram, and podcasts. Through these multifaceted efforts, the company achieved a total cumulative traffic of 17.8 million by last year. In particular, the customized curriculum, optimized for each student's life cycle and asset size, went beyond simple theoretical education to drive actual behavioral changes and results, earning high praise. As a result, it boasts industry-leading metrics: a course satisfaction score of 9.8 out of 10, a completion rate of 70%, and a repurchase rate of 40%. While initially focused on real estate content, the platform is now rapidly expanding its content areas to reflect the diverse interests of office workers, including stocks and side jobs. As of 2024, the revenue share from non-real estate areas has already surpassed 30% of the total. Lee Jeong-hwan, CEO of Wolgeupjaengi Bujadeul, revealed the company's future vision, stating, "We will evolve into a comprehensive practical financial tech platform to provide a stepping stone for office workers to grow into true 'Salarymen Millionaires'."