Featuring's Chrome Extension Launch: Web Influencer Analysis

Featuring, a Chrome Extension Launch, Signals Innovation in Influencer Marketing Work AI-powered influencer marketing solution 'Featuring' has launched the beta service of its Chrome extension 'Featuring for Chrome,' which is set to revolutionize marketers' work efficiency. Now, marketers can simultaneously process SNS channel research for platforms like Instagram and YouTube and Featuring solution analysis on a single screen without cumbersome browser switching, solving influencer discovery and data analysis all at once. Marketers can explore influencer candidates while simultaneously and instantly identifying an influencer's true influence and suitability for campaign collaboration through over 20 key performance indicators, including valid follower count, average reach, engagement rate (ER), and average comment count. Specifically, the 'AI Briefing' feature embedded in the extension provides a summarized overview of past work history, team member notes, and contact person information recorded in the 'Influencer Management' menu of the Featuring solution. This prevents redundant tasks and supports swift decision-making. Furthermore, influencers discovered during web surfing can be scrapbooked in real-time and shared with team members, making them useful for campaign candidate selection. Jang Ji-hoon, CEO of Featuring, stated, "The launch of this Chrome extension is the result of analyzing the actual workflows of active marketers to maximize the utility and convenience of the Featuring solution. We will continue to build an environment where marketers can focus on creative tasks through AI-driven automation of simple tasks."