EPOP Soft's 'Malae Vocab' Surges 1.8x, Accelerates Global Expansion

Epopsoft, the operator of 'Malhebobka,' which has led innovation in the AI English learning app market, has finally achieved a monumental milestone: its first turn to profitability since its establishment. This valuable achievement, garnered after seven years, demonstrates consistent growth even amidst fierce competition. In 2024, Epopsoft broke its previous record for annual performance, achieving an annual revenue of 22 billion KRW, an astonishing 83% surge compared to the previous year. This represents a significant leap from the 12 billion KRW revenue of the preceding year. Most notably, it succeeded in turning a profit by halting its 7-year streak of losses and recording an operating profit of 127 million KRW. Net profit also reached 600 million KRW, solidifying its financial soundness. This growth trend, coupled with the introduction of new accounting standards that accurately convert annual subscription fees into monthly revenue, further enhanced the reliability of its performance. The explosive growth of the 'Malhebobka' app itself is also remarkable. Currently enjoying immense popularity in the Korean and Japanese markets, it surpassed 7 million cumulative downloads as of February this year. This is an astonishing figure, with 2 million additional downloads compared to 5 million just a year ago, truly demonstrating its popularity. Park Jong-heum, CEO of Epopsoft, explained the background, stating, "The steady increase in Malhebobka users and efficient cost management created synergy, leading to our first profit." He further added, "We plan to actively pursue service enhancement and expansion into global markets, including Taiwan and Spanish-speaking countries, within the first half of this year," significantly raising expectations for the future. At the core of its success lies 'Malhebobka's' unique learning method. Its effectiveness stemmed from robust content covering all areas of English learning, including vocabulary, grammar, and listening, combined with exciting gamification elements to maximize learning effectiveness and immersion. It is evaluated to have opened a new chapter for AI English learning apps by simultaneously achieving educational completeness and user satisfaction. Epopsoft is expected to leverage this turn to profit as a springboard for full-fledged advancement as a global edutech company.