Enough U: Redefining Key Words for Branding

Every day at 8:40 AM, 'Startup Morning Coffee', broadcast live on 'Jeon Hwa-sung's CNTV' channel and hosted by CEO Jeon Hwa-sung, has established itself as a platform that deeply illuminates the core competencies and market potential of promising startups, providing valuable information to viewers through real-time communication. This time, we put a spotlight on 'EnoughYou', a company offering innovative baby food solutions. The issue of baby food is one of the biggest concerns for mothers raising children. Making it oneself is cumbersome, and commercially available baby food is often rejected by children. 'EnoughYou' is a startup that emerged to solve these difficulties. EnoughYou provides perfectly customized baby food meal kit solutions by comprehensively analyzing a child's nutritional status, preferences, and even eating habits through a mobile app. It is currently growing while performing CNTTech's 'Youth Cook Business Center' support project. EnoughYou's unique competitive edge lies in its hyper-personalized service based on a 'baby food test'. Through this test, a child's eating habit types are finely classified into six categories, and optimized meal plans are formulated and dispatched for each type, maximizing meal plan accuracy. This not only reduces all the hassle of traditional baby food preparation but also minimizes nutrient destruction, offering frozen meal kits at a price 40% cheaper than delivery baby food, thereby achieving high satisfaction from parents. EnoughYou has already clearly proven its potential in the market. It has recorded an astonishing user rating of 4.9 points and achieved real-time #1 on Naver Shopping Live, demonstrating very high customer satisfaction. Notably, the repurchase rate among purchasing customers is overwhelmingly high, and quarterly sales are rapidly increasing, showing steep growth. CEO Jeon Hwa-sung evaluated that EnoughYou possesses enormous potential to expand its domain beyond baby food meal kits to infant and toddler snacks, health functional foods, and even senior and patient meal markets. Currently, EnoughYou is actively preparing for Series A round investment to accelerate this growth.