Encar.com Launches Custom AI Chatbot Service

Encar.com has introduced an innovative 'AI Chatbot' to its used car purchase service, 'EncarMidgo,' bringing a fresh wave of innovation to the market. This chatbot, based on Google Gemini and incorporating 'dynamic prompt generation' technology, provides unprecedented customized information for each of the approximately 40,000 listings available on EncarMidgo. While the RAG (Retrieval-Augmented Generation) method of existing enterprise chatbots provides consistent answers based on fixed data, its limitations were clear due to the dynamic nature of the constantly changing used car market. To overcome these constraints, Encar.com adopted the 'dynamic prompt generation' method. This is an advanced technology that, even for the same question, derives the most appropriate answer in real-time according to the situation and context. Accurately reflecting the 'unique price for each item' characteristic of used cars, it was commercialized in just 6 months, simultaneously demonstrating excellent consultation quality and technical efficiency. Now, all customers browsing 'EncarMidgo' listings can receive assistance from this 'AI Chatbot.' If they ask questions in natural language about car performance, condition, model-specific features, etc., it analyzes data in real-time like a dedicated secretary and immediately provides highly reliable information. For example, as soon as one asks, "What's the tire condition of this car?", they can receive specific and practical answers such as, "The front tire tread remaining is 10mm, which is in good condition." Through this, customers can dramatically reduce information search time and make smart and quick purchasing decisions. Encar.com plans to expand the scope of AI chatbot application and continuously introduce next-generation AI-based features, such as car curation recommendation services.