E-commerce Short-Form 'Chalna' Explodes with 350% Growth in 2 Years!

**Leading the E-commerce Short-form Revolution! Catenoid's 'Challna', Secret to 350% Explosive Growth in 2 Years** Catenoid's short-form video platform 'Challna,' from the video technology specialist company, is drawing attention with remarkable achievements in the e-commerce market. 'Challna' recorded an astonishing growth rate of 350% over the past two years, attracting over 40,500 short-form videos and surpassing 4 billion cumulative views, totaling 18.4 million hours of cumulative watch time. The secret to 'Challna's' success lies in its innovative 'no-code' based convenience. Online store operators can easily create high-quality short-form videos and utilize them for product introductions without any programming knowledge. Its strength is providing excellent video quality with a smaller file size than GIF files, and significantly increasing customer purchase conversion rates by directly linking purchase links within the videos. Currently, over 1,000 shopping mall brands are fostering business growth through 'Challna,' an 81% increase year-over-year. By industry, it is particularly actively used in fashion (52.2%), beauty (13%), and home & living (11.4%), and its application scope has recently expanded to professional service industries such as medical, tax, and accounting. The fact that videos under 30 seconds account for 88% of all content proves users' high preference for short and impactful content. Catenoid plans to continuously enhance 'Challna's' features. In the first half of the year, it will introduce a function that turns product main images into videos with just a few clicks, and in the second half, it will improve the playlist widget function of the shop player. Furthermore, a new media SEO (Search Engine Optimization) feature will be launched, designed to boost search exposure competitiveness when short-form videos are applied to shopping malls. Kim Hyung-seok, CEO of Catenoid, emphasized, "E-commerce managers are achieving tangible results through short-form videos, recording high service retention rates and paid conversion rates without the burden of technical knowledge." He continued, "Bridging the gap between rapidly changing technology trends and customer needs is the biggest challenge in the IT industry. We will effectively integrate short-form videos and various e-commerce functions through 'Challna' to help practitioners solve these problems and maximize their performance," indicating that 'Challna' will continue to lead innovation in the e-commerce market.